Sweety High's management team have been thought-leaders in entertainment production, web business, software development, and gaming
Founder/CCO
Veronica, AKA "the teen whisperer", has been a pioneer in creating visual media for teenagers in the entertainment industry for the past 20 years. She has developed and produced videos and commercials for clients and artists including: Madonna, Justin Timberlake, Britney Spears, Nike, Coke, and Toyota. As a producer, Veronica has had extensive experience in originating and executing multi-million dollar budgets while managing dozens of creative teams. Most recently, she sold a Television show about youth culture to HBO. Veronica has written and directed the pilot episode for Sweety High's first original content show, "Sweety". Veronica has long believed "Socializing girls through Arts and Entertainment is the best way to keep them educated. You learn the most when you're having fun, through laughter and interactive experience."
Founder/CEO
Frank Simonetti has over 20 years experience as a writer and director in the motion picture industry, having created film and TV projects for Warner Brothers, Fox Studios, Maverick, and Appian Way among others. Prior to becoming a filmmaker, Frank spent four years in New York working in fine art and graphic design, completing campaigns for clients that include Calvin Klein, New Line Cinema, and DKNY. Frank recently spent three years directing a feature documentary about teenagers in the arts, "Climate", that allowed him a very intimate view of the world that would later inspire Sweety High.
ELC Technology
Founded in 1991, ELC Technologies has consistently powered some of the hottest Ruby on Rails sites, while applying their results-driven metric methodologies within business-critical applications. As CEO of ELC, Jonathan has helped build user generated sites like Funny or Die and for global corporations such as Cisco Systems, ESPN, and Live Nation. The company’s team has more than a hundred years of combined Rails experience and has released dozens of community-oriented open source projects. ELC Technologies has its headquarters in Santa Barbara, California, and international offices in London, England and Dublin, Ireland. Jonathan holds degrees in Physics and Computer Science from the UCSB.
Talent and Promotion
A former partner at United Talent Agency (UTA),David has been an elite talent agent for the past 25 years, brokering hundreds of multi-national film, television, and media deals while representing some of the highest profile entertainers in the world. As a manager with The Schiff Company, he has come onboard to represent Sweety High in generating funding, making strategic alliances, and acquiring A-list talent. His personal roster includes: Gwen Stefani, Justin Timberlake, Eminem, Pharrell, Ryan Phillipe, Jeff Bridges and many others.
Media Development - Music
Harvey is a multi-Grammy nominated music producer and CEO of Harvey Mason Media. In his decorated career, he has produced such artists as: Justin Timberlake, Mariah Carey, Kelly Clarkson, Aretha Franklin, and Pink. Harvey is well known as a "tastemaker" who has contributed to many singles and albums that have reached gold, platinum, and multi-platinum sales while generating numerous Top 10 singles. Through SH Music, he will be producing records and videos, creating music contests, and delivering myriad exclusive offerings from today's top talent.
Stubbs, Alderton, and Markiles, LLP
Scott is a corporate and technology lawyer with over 20 years experience focusing exclusively on advising technology, emerging growth, and development stage companies in the areas of corporate and securities, mergers and acquisitions, business, licensing, intellectual property, and the Internet. Scott received his B.A. from the University of California at Los Angeles in 1982 and his J.D., cum laude, in 1985 from Loyola Law School. He has served as an adjunct professor of securities law at Loyola Law School and is a member of the Business Law and Intellectual Property Sections of the American Bar Association. Scott is a member of the California Bar.
