With Brands Like Forever 21, Stagecoach Is Becoming One of the Year’s Biggest Cultural Moments

may 1, 2024

Over the weekend, Stagecoach Festival took over Indio, California to bring the biggest country music event of the year, but this year's show was about so much more than just music.

The three-day festival ran from April 26 to April 28, with genre-defining headliners including Eric Church, Miranda Lambert and Morgan Wallen, but it was also a massive event for the brands and influencers who showed up in full force. The event takes place on the same land as Coachella, just the weekend after, and in terms of cultural impact, Stagecoach just might be catching up with the landmark festival.

The Moment

Among the brands were staples including makeup favorites E.l.f. Beauty and Tarte Cosmetics, as well as luggage brand Béis and fashion brand Revolve, but Forever 21 had an especially powerful presence at Stagecoach. The beloved fashion retailer partnered with Sweety High Media's growth engine, Digital Futures, for an activation with 1AM Management's Clubhouse, founded by Mackenzie Gaston, to host an influencer house of 20+ clients and select talent during the festival.

Stagecoach x Forever 21 Activation clothing

(Photo credit: Sweety High)

"This year at the clubhouse, we were able to create over a thousand pieces of content across social platforms with a combined reach of nearly 80 million," Gaston shared with Sweety High. " I can't wait to do it again next year and partner with many more festivals."

This year's Stagecoach was truly a cultural moment, bringing together style and music for a sum greater than its parts. Forever 21 and Stagecoach also couldn't be a better fit, given Forever 21's new western-inspired festival collection, which just dropped in March.

2024's Stagecoach Festival also featured more influencers in attendance than ever, which makes sense, given country music's ever-growing popularity as a whole. Add to that the crossover appeal of country, with Beyoncé's new Cowboy Carter album and Post Malone's set of incredible country covers, and you've got a true moment on your hands.

Stagecoach x Forever 21 Activation cowboy boots

(Photo credit: Sweety High)

Also read about: 5 Country Songs That Will Change Your Opinion on the Genre

The 1AM Clubhouse Attendees

Of course, the 1AM Clubhouse was packed with some of social media's biggest stars, from Brynn Wade and Luke Scornavacco to The Sorority Girlz, Nick Bencivengo and Mckenzi Brooke and so many more. Check out some of our favorite moments with the attendees below.

Stagecoach x Forever 21 Activation shopping around