At Sweetyhigh.com (the "Sweety High Site"), we are dedicated to protecting your privacy and handling any personal information we obtain from you with care and respect. This Privacy Policy is designed to answer your questions regarding our privacy policies and principles. Please note that our guests under the age of 13 should refer to our Children's Privacy Policy. Parents, please refer to our Parent's Privacy Policy.

Sweety High (the "Company") and any and all entities that control, are controlled by, or are affiliated or under common control with the Company, now or in the future, are collectively referred to herein as "we," "us" or "our".

What information does this Privacy Policy cover?

Except as otherwise provided in this Privacy Policy, this Privacy Policy applies only to personally identifiable information collected on or through the use of the Sweety High Site.

In keeping with our policies, we refer to individuals who use our products or services as "guests." When this Privacy Policy uses the term "personally identifiable information," we mean information that identifies a particular individual. Defined by the Federal Trade Commision as the following:

• First and last name
• A home or other physical address including street name and name of a city or town
• Online contact information
• A screen or user name that functions as online contact information
• A telephone number
• A social security number
• A persistent identifier that can be used to recognize a user over time and across different websites or online services
• A photograph, video, or audio file, where such file contains a child's image or voice
• Geolocation information sufficient to identify street name and name of a city or town
• Information concerning the child or the parents of that child that the operator collects online from the child and combines with an identifier described above.

When other information (such as, for example, consumer product preferences or number of children) is directly associated with personally identifiable information, this other information is also treated as personally identifiable information for purposes of this Privacy Policy. Personally identifiable information is sometimes referred to in this Privacy Policy as "personal information." Finally, the terms of this Privacy Policy are subject to all applicable laws.

What types of personally identifiable information do we collect about our guests?

We collect several types of personally identifiable information about our guests.

Information You Provide to Us

The personally identifiable information we receive directly from guests who are interested in using various products and services from the Sweety High Site. For example, this information may include the guest's name, postal address, e-mail address, and telephone number. We may also collect other types of information such as gender, age, number of children, and personal interests, which we may associate with personally identifiable information. You may also provide us photographs or other video materials, which may contain personal information. We may collect personal information when you visit or interact with the Sweety High Site, including when you participate in activities on the Sweety High Site, such as sweepstakes, contests, games, and informational and promotional offers, and when you provide information to our customer service representatives. Finally, the Sweety High Site may offer message boards, conversation pages, chat rooms, social community environments, profile pages, and other Public Forums as defined in the Terms of Service governing the Sweety High Site the "Terms of Service" as well as other features in which you may provide us with Submissions (as defined in the Terms of Service https://www.sweetyhigh.com/static/landing/tos). If you provide personal information when you use any of these features, that personal information may be publicly posted and otherwise disclosed without limitation as to its use by a third party. The rules regarding Submissions are set forth in the Terms of Service.

Information Collected Through Technology

We collect information through technology to make the Sweety High Site more interesting and useful to you and for various purposes related to our business. For instance, when you come to the Sweety High Site, we collect your IP address. An IP address is associated with the access point through which you enter the Internet, and is typically controlled by your Internet Service Provider (ISP), your company, or your university. Standing alone, your IP address is not personally identifiable. We may use IP addresses to collect information regarding the frequency with which our guests visit various parts of the Sweety High Site, and we may combine IP addresses with personally identifiable information.

The Sweety High Site collects information through a variety of technical methods, including cookies and Web beacons. Cookies are pieces of information that a website sends to your computer while you are viewing the website. Web beacons are small pieces of data that are embedded in images on the pages of websites that you visit. These technical methods may involve the transmission of information either directly to us or to another party authorized by us to collect information on our behalf.

We may use the information collected through these technical methods for many purposes, including delivering content, tracking and enhancing our guests' experience on the Sweety High Site. We may use technical methods to analyze the traffic patterns on the Sweety High Site, such as the frequency with which our guests visit various parts of the Sweety High Site, and third party websites. These technical methods may enable us to collect and use information in a form that is personally identifiable. We work with Google Analytics to better understand your use of our website. Google Analytics does not share personal data with any third parties. For more information on Google Analytics visit https://www.google.com/analytics. The privacy policy of which can be found here: http://www.google.com/intl/en/policies/privacy/

Many advertisements are managed and placed on the Sweety High Site by third parties. These companies are called "network advertisers." Network advertisers who place advertisements on the Sweety High Site may use cookies and Web beacons to collect non-personally identifiable information about your visits to the Sweety High Site and other websites in order to provide advertisements about goods and services of interest to you. Our primary network advertiser is DoubleClick by Google which is governed by the same Privacy Policy as Google Analytics (http://www.google.com/intl/en/policies/privacy/). Finally, please keep in mind that if you click on an advertisement on the Sweety High Site and link to a third party's website, then our Privacy Policy will not apply to your personally identifiable information collected on that third party's website and you must read the privacy policy posted on that website to see how your personally identifiable information will be handled.

How is your personally identifiable information used and shared?

As described in detail below, we may use your personally identifiable information as described below.

Please keep in mind, that when you request products or services (or information about products or services) from the Sweety High Site, promotional materials about goods and services offered by a third party may accompany delivery of the product, service or information that you have requested. We refer to sending you promotional materials in these circumstances as "Fulfillment Uses" of your personal information.

We may use your personal information in connection with Fulfillment Uses. (We refer to all of these types of uses of your personal information that do not involve the sending of promotional materials as "Operational Uses"). For example, we may use your personal information to complete transactions requested by you, or to send you administrative communications about your use of the Sweety High Site or about features of the Sweety High Site, including any future changes to this Privacy Policy. If you have opted out of receiving promotional materials, your personal information will continue to be used for Operational Uses because these kinds of uses of your personal information do not involve sending you promotional materials.

In addition to using your personal information within the Sweety High Site we may share your personal information with companies that offer products and/or services under brand names or using other intellectual property of the Company. These companies are called "licensees." For example, a company that publishes and sells videos under the "Sweety High" brand would be such a licensee. We may also share your personal information with companies that offer products and/or services that are co-branded using the "Sweety High" brand name. These companies are called "co-branding participants." When we share personal information with third parties acting as licensees and co-branding participants, these licensees and co-branding participants are restricted from using the personal information for any marketing or promotional purpose that is not related to a licensed or co-branded product or service. Finally, these licensees and co-branding participants' use of your personal information that we share with them is subject to your ability to opt-out of the use of your personal information to send promotional materials to you.

Finally, we may take your personally identifiable information and make it non-personally identifiable information, either by combining it with information about other individuals (aggregating your information with information about other individuals), or by removing characteristics (such as your name) that make the information personally identifiable to you (de-personalizing your information). Given the nature of this information, nothing in this Privacy Policy restricts or limits our ability to aggregate or de-personalize your personal information or any use and/or sharing with third parties of the resulting non-personally identifiable information.

Third Parties

When we share your personal information with a third party under any of the circumstances described in this section, your personal information will become subject to the third party's information use and sharing practices and this Privacy Policy will not apply to its use and further sharing of your personal information.

We may share your personal information when you engage in certain activities on the Sweety High Site that are sponsored by third parties, such as electing to receive information or communications from a third party, or electing to participate in contests, sweepstakes, games or other programs sponsored in whole or in part by a third party. We refer to all of these activities and requests as "Sponsored Activities." When you participate in Sponsored Activities, you will either be required or requested to agree that the sponsor or business associate may use your personal information (including, in some cases, your e-mail address) in accordance with the sponsor or business associate's privacy practices. By agreeing to share your personal information, you will not have the opportunity to opt-out of receiving promotional materials from "Third Parties" as provided below.

When you use our website, we share information that we collect from you, such as your email (in hashed form), IP address or information about your browser or operating system, with our partner/service provider, LiveRamp Inc. LiveRamp returns an online identification code that we may store in our first-party cookie for our use in online and cross-channel advertising and it may be shared with advertising companies to enable interest-based and targeted advertising. To opt out of this use, please click here.

Companies That Facilitate Communications and Transactions with You

On occasion, we may engage companies to help provide products or services, like a shipping company or a company that fulfills prizes for a sweepstakes. In those instances, we need to share your personal information with these companies. We may work with other companies who help either gather your information or communicate with you, such as a company that helps to provide customer service. You will not have the opportunity to opt-out of allowing us to share your personal information with any of these companies. Nonetheless, except as otherwise permitted in this Privacy Policy, these companies are allowed to gather, receive, and use your information only for the purposes described in this paragraph or to facilitate compliance with laws.

Companies That You Previously Authorized to Obtain Your Personal Information

In certain circumstances, you may have authorized a third party to obtain your personal information from us and to use that information in accordance with the third party's own privacy practices and policies. In such circumstances, your election to opt-out of allowing us to share your personal information will not apply to our sharing your personal information with this third party. Under these circumstances, we will provide these third parties only the information that you authorized (except as otherwise permitted under this Privacy Policy).

Disclosures to Comply With Laws and Disclosures to Help Protect the Security and Safety of the Sweety High Site, the Company and Others

Regardless of any opt-out elections that you make, we will disclose personal information when we believe in good faith that such disclosures (a) facilitate compliance with laws, including, for example, compliance with a court order or subpoena, or (b) will help to: enforce the Terms of Service; enforce contest, sweepstakes, promotions, and/or game rules; protect your safety or security, including the safety and security of property that belongs to you; and/or, protect the safety and security of the Sweety High Site, and/or third parties, including the safety and security of property that belongs to us or third parties.

Purchase or Sale of Businesses

In addition, if the Company becomes involved in a merger, acquisition or other transaction involving the sale of some or all of the Company's assets, user information, including personal information collected from you through your use of the Sweety High Site, could be included in the transferred assets. Visitors to the Sweety High Site will be notified via a notice on the Sweety High Site for thirty (30) days prior to a change of ownership or control of user information held by the Company.

What choices do you have about the collection, use, and sharing of your personally identifiable information?

With regard to personal information that you have provided to us, you have the ability to opt-out of giving us your consent to use your personal information by contacting us via e-mail at contact@sweetyhigh.com. This opt-out is subject to the exceptions described further below.

Your opt-out choices are:

Third Parties : You may choose to opt-out of receiving promotional materials from third parties. If you do not choose to opt-out, we may share your personal information with third parties in order to send you these promotional materials. If you elect to opt-out, your election will apply only to the particular websites where you make these elections. Thus, if you want to opt-out of all uses of your personal information described in this section, you must make your election to opt-out when you register or when you log in and visit that website's Guest Services center.

Please keep in mind that any opt-out elections you make will not apply in situations where (a) you either have made, simultaneously make, or later make a specific request for information from the Sweety High Site, (b) "Operational Uses" or "Fulfillment Uses," (c) you either have engaged, simultaneously engage, or later engage in Sponsored Activities, or (d) sharing your personal information as described in the following sections of this Privacy Policy: "Companies That Facilitate Communications and Transactions With You," "Companies That You Previously Authorized to Obtain Your Personal Information," "Purchase or Sale of Businesses," or "Disclosures to Comply with Laws and Disclosures to Help Protect the Security and Safety of the Sweety High Site, the Company and Others." Also, any opt-out choices you make will not apply to personal information that you provide about other persons, but these other persons will have the opportunity to opt-out of receiving promotional materials.

In addition, promotional materials that we send you may be accompanied by other promotional materials that are covered by other opt-out elections you have made. We may do so even if you have opted out of receiving promotional materials covered by those other opt-out elections. For example, we may send you promotional materials accompanied by a third party's promotional materials , even if you have previously opted out of receiving promotional materials from that third party. Any such additional promotional materials, however, will constitute only a minor part of any particular communication with you.

Finally, if you do not elect to opt-out, it may take up to ninety (90) days to implement your opt-out election. Our systems require time to update, and promotional mailings using your personal information shared before you opt-out may already be in process. Finally, please keep in mind that, if you have not consistently used the same postal and e-mail addresses for communications through the Sweety High Site, or if you have used a general change of address process (such as the change of address process offered by the U.S. Post Office) after providing address information through the Sweety High Site, we may not have your correct contact information. Accordingly, we may not be able to honor your opt-out election if we are unable to match your new opt-out elections with your personal information that you previously have provided.

What kinds of security measures do we take to safeguard your personally identifiable information?

We take the security and confidentiality of your personal information very seriously. We have implemented technical, administrative, and physical security measures aimed at protecting personal information from unauthorized access and improper use. From time to time, we review our security procedures in order to consider appropriate new technology and methods. Please be aware though that, despite our efforts, no security measures are perfect or impenetrable.

How can you ask questions, or send us comments, about this Privacy Policy?

If you have questions or wish to send us comments about this Privacy Policy, please send an e-mail with your questions or comments to contact@sweetyhigh.com or write us at:

Sweety High
c/o Stubbs Alderton & Markiles, LLP
15260 Ventura Blvd., 20th Floor
Sherman Oaks, CA 91403

Please be assured that any personal information that you provide in communications to the above e-mail and postal mail addresses will not be used to send you promotional materials, unless you so request.

How will disputes relating to personal information be resolved?

If there is any dispute or claim that arises out of or relating to your use of the Sweety High Site or this Privacy Policy, you and the Company will attempt in good faith to negotiate a written resolution. If the dispute remains unresolved for forty-five (45) days after notification (via certified mail or personal delivery) that a dispute exists, you and the Company will join in mediation services in Los Angeles, California with a mutually agreed mediator in an attempt to resolve the dispute. Should you file any arbitration claims, or any administrative or legal actions without first having attempted to resolve the matter by mediation, then you agree that you will not be entitled to recover attorney's fees, even if you would otherwise be entitled to them.

How will you know if we amend this Privacy Policy?

We may amend this Privacy Policy at any time. If we amend this Privacy Policy to permit material changes in the way we collect, use, and/or share your personal information, we will notify you of such amendment by prominently posting notice of such amendment on the Sweety High Site. Any such amendment to this Privacy Policy will be effective thirty (30) calendar days following our posting of notice of the changes on the Sweety High Site. An amendment to this Privacy Policy may permit material changes in the way we use and share personal information that you provided us prior to our notification to you of such amendment. If you do not agree to such changes, your only remedy is to stop using the Sweety High Site and, if you notify us that you do not agree to such changes, we will recommend that you stop using the Sweety High Site. Please be advised, however, that, regardless of whether you provide such notice to us, any such amendment to this Privacy Policy will apply to any personal information that you provide to us on or after the effective date of such amendment.

Additional Privacy Protections

Additional privacy protection we provide for children under age of 13 on Sweety High site:

We recognize the need to provide additional privacy protections for children who visit the Sweety High Site. To read about our protections for children who are under the age of 13, please read Sweety High's Children's Privacy Policy.

Adapex privacy statement

When you use our website and enter your email address on our website (either to log in, or sign up for a newsletter, or similar), we may share with solution providers and its group companies information that we collect from you, such as your email (in hashed, pseudonymous form), IP address, or information about your browser or operating system, with any of the following, acting as “joint controllers” (as applicable and defined in the GDPR).

This Site is affiliated with Adapex INC for the purposes of placing advertising on the Site, and Adapex INC will collect and use certain data for advertising purposes. Learn more about Adapex's data usage here.

Why is privacy language needed for publishers?

Just like California's CCPA legislation that came through a couple of years ago, there are many more individual state privacy legislations coming through the pipeline over the next year. In order to ensure our publishers have the right legal language, opt-outs, and beyond to remain compliant, we are asking our publishers to add a line of text created by our Data Privacy Officer which links back to Adapex's privacy policy. We won't need to continue to ask your team to update your privacy policy because now it links back to ours.