Everything You Wanted to Know About Digital Creator and Beyond Lost Founder Alyssa McKay

These days, Alyssa McKay is recognized as both a viral digital creator and the entrepreneurial designer behind her own streetwear brand, Beyond Lost. Based on her success, you'd never guess she's the ultimate underdog story.

The 24-year-old creative grew up in and out of foster homes before eventually finding her calling in content creation, building up her digital empire to where it is today, with a whopping billion views across her channels every month. Of course, her talents extend beyond her online presence, and she's also the co-founder and creative director of streetwear brand Beyond Lost NYC, known for its high-quality, hand-sewn pieces with drops that sell out within hours. As massive fans of everything Alyssa does, we just had to learn more, and here's everything she shared with us as our latest Woman Crush Wednesday.

(Photo credit: Alyssa McKay)

Name: Alyssa McKay

Hometown: Portland, Oregon

Birthday: January 11

Zodiac sign: Capricorn

 

Fun Facts:

1. Her most used emojis are the sobbing emoji 😭.

"I use it in place of the crying laughing emoji 😂 because I was informed that the cool kids no longer use it."

-Alyssa McKay

2. When she's feeling discouraged, she loves to do hot yoga as a pick-me-up.

"It really helps me feel connected to my body! Another thing I love is horseback riding. It has completely changed my life!"

-Alyssa McKay

 

Also read about: Everything You Wanted to Know About Julia of Australian Folk-Pop Duo, Angus & Julia Stone

 

3. She has an unexpected good luck charm.

"It sounds a little morbid, but I have a small gold urn necklace with my grandpa's ashes. He was always my biggest supporter and whenever I embark on new adventures, I take the necklace with me and wear it. It helps me feel safe and supported!"

-Alyssa McKay

4. She doesn't have just one favorite type of music.

"My music taste is all over the place! Some of my favorite artists are Doja Cat, Morgan Wallen and Pierce The Veil."

-Alyssa McKay

 

Also read about: Everything You Wanted to Know About 'Love Shouldn't Be a Fight' Artist Kristen Cruz

 

5. She relates to Cinderella more than any other Disney character.

"Growing up in foster care, I did feel less than compared to my siblings. I had to find my family well into my 20s."

-Alyssa McKay

6. She's never been a picky eater.

"I will try anything once!"

-Alyssa McKay

7. Clownfish are her favorite animals.

 

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8. She loves olives.

"I specifically love the olive snack packs from Trader Joe's. I love olives so much that I named my new dog Olive."

-Alyssa McKay

9. She no longer collects them, but in high school and college she had a huge rubber duck collection.

10. Who she is today is much in part to how she grew up.

"Growing up in foster care and all of the experiences I had during that period of time really solidified a lot of my core values. I am incredibly loyal to the people I love. I love very hard, and I am a ride-or-die for the people in my circle."

-Alyssa McKay

 

Curious about Alyssa's fashion brand, Beyond Lost? Read our interview with her on the company HERE.