rue21 Partners With Mattel for THE Cutest Barbie x Hot Wheels Collab
We don't think there's ever been a better time to be a Barbie fan.
We're exactly 10 days out from the release of the highly anticipated Barbie movie, and casual fashion destination rue21 is celebrating with a double-whammy of a collab, with pieces featuring two irreplaceable Mattel brands, Barbie and Hot Wheels. If you're curious about the collaboration, we've got the deets on everything you need to know.
The Collab
rue21 is a beloved retailer known for offering stylish yet affordable fashion for all, and they've really hit it out of the park with the new rue21 x Barbie x Hot Wheels collab.
(via rue21)
"Working with Mattel on the Barbie x Hot Wheels x rue21 collection was an incredible opportunity," rue21's chief merchandising officer Michael Cingolani shared with Sweety High. "Barbie and Hot Wheels are iconic American brands, which align perfectly with rue21's American heritage. This collection provides our customers with the most relevant fashion that is both accessible and affordable to all."
"Barbie embodies confidence, strength, power, and resilience as she embarks on her 65th birthday next year," he continued. "These qualities mirror the rue21 customer, and we can't think of a better way to celebrate and empower our customers than with this inspiring collection."
(via rue21)
Also read about: Forever 21's New Barbie Collab Makes All of Our Dreamhouse Aspirations a Reality
The Pieces
The 29-piece rue21 x Barbie x Hot Wheels collaboration is all about combining style with the most iconic toy brands. Each item is nostalgic and fun yet fashion-forward and ultra-wearable. The collection includes bodysuits, hats, tees, sweatshirts, joggers, dresses, socks, shorts, jerseys and hoodies with a totally classic feel, available in sizes S through 3X. The affordable pieces range in price from $7.99 for sweet Barbie crew socks to $39.99 for a comfy Barbie crewneck sweater.
(via rue21)
We may be slightly biased, but we love the collection's Barbie pieces the most. The color scheme of pastels with soft and hot pinks, blacks and creams gives off the best Barbie girl vibes, and you can mix and match pieces and always look on point. Keep in mind that these pieces are available for store pickup only, but you can always use their site to type in your zip code and find the location closest to you.
(via rue21)
For even more of the Barbie collabs we can't stop talking about, click HERE to earn all about Barbie x MeUndies.