How Brittany Lo Inspires Both Beauty and Confidence With Self-Care Focused Skincare Brand, Beia
Beia founder Brittany Lo is on a mission to help women everywhere feel as comfortable as possible in their own skin.
Her first company, Beautini, serves as a beauty concierge focusing on hair and makeup for weddings. In meeting with her customers, Brittany also learned more about their unique needs. She discovered just how deeply intimate skincare concerns can impact women's confidence, and was thus inspired to create Beia, a vegan brand that turns bodycare into a form of self-care
The brand addresses concerns from odor and sweat to blemishes, with a deep understanding of the intrinsic connection between skincare, confidence and wellness. Their elevated approach allows women to look, feel and, most importantly, be their best selves. We got the chance to speak with Brittany herself to find out more about her story and how the brand evolved in the interview below.
Name: Brittany Lo
Instagram handle: @brittany.lo
TikTok handle: @brittany.lo
Hometown: Poughkeepsie, New York
(via Beia)
1. When Brittany as in the second grade, she wrote in her journal that one day, she wanted to started a beauty company.
"At a young age, I was already searching for ways to ultimately pair my love for beauty with my passion for empowering others to feel comfortable in their own skin."
-Brittany Lo
2. Beia's emphasis on self-care is partially inspired by Brittany's own missteps along the way.
"Wellness has always been extremely important to me, but when I launched my first company, Beautini, I was so focused on building the business that I did not take enough time for myself. Now, with Beia as a self-care focused company, I am diligent about taking care of my wellness. Whether it be making sure I set aside time to work out every day or fill out my productivity journal, I finally prioritized my wellness routine knowing that it helps me show up as a better business leader every day."
-Brittany Lo
3. The company's name is very meaningful to her.
"Beia comes from the Chinese word meaning 'bao bei' (寶貝) meaning precious, treasure and encourages you to treasure yourself. The name is really special to me because I think it is so important as an entrepreneur to take time to honor yourself and indulge in self-care, even if it's only for a moment of your day."
-Brittany Lo
(via Beia)
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4. Beia is all about helping women feel like their best selves.
"Beia is on a mission to unlock confidence in women by addressing concerns that affect their confidence, such as sweat, odor and ingrown hairs. We believe that wellness starts with feeling confident in your skin because it allows you to show up as the best version of yourself every day and in every situation. We uniquely address wellness by providing highly effective, yet elegant skincare that targets intimate and sometimes embarrassing concerns in an elevated way."
-Brittany Lo
5. Her personal favorite Beia product is the brand's Refresh Wipes.
"I am always running from meetings to workouts and social events, and I keep these on me at all times to make sure I am showing up fresh and confident every day."
-Brittany Lo
(via Beia)
6. The best advice she ever received was a useful tip about attention.
"I've been told that if you can lessen the amount of decisions you make in your day to day life, it will help prevent decision fatigue and improve focus. So for me, I eat oatmeal daily because I know that in the morning, the less decisions I have, the sooner I can get to my desk and get to work!"
-Brittany Lo
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7. James Clear's Atomic Habits has been a super helpful book for Brittany, and she uses its insights regularly in her daily life.
"The key is to make healthy habits enjoyable for you, so for me, every morning I froth A2 Milk, a scoop of Arma Colostrum and a dash of vanilla extract together for the perfect cappuccino that is both delicious and packed with health benefits."
-Brittany Lo
8. She says the most rewarding thing about her work has been able to step back and appreciate the growth of both of her companies.
"It's easy to do this when we hit certain milestones or win certain awards, but sometimes it is more rewarding to notice the little wins that occur every day as part of running the business."
-Brittany Lo
(via Beia)
9. Family is the single most important thing to Brittany.
"They've done so much to help me get to where I am today, and have been so incredibly supportive through all of my business ventures and I do this all with hopes to give back to them one day."
-Brittany Lo
Want to up your routine? Click HERE for our five favorite tips and tricks for maintaining soft, luscious lips.