Yolaine Paris’s Camille Yolaine on the Essence of French Beauty and Her Iconic Mousse de Rouge
When we hear the words "French Girl Beauty," Camille Yolaine and her brand, Yolaine Paris, immediately come to mind.
Camille Yolaine isn't just a makeup entrepreneur, but also a writer, actress, model and creator whose widespread talents and artful eye all converge in the creation of her brand, flawlessly capturing the essence of French beauty. They're best known for their best-selling Mousse De Rouge, a highly pigmented lipstick with a chocolate mousse-like texture, bringing feminine and timeless styles to life, all wrapped up in some of the most stunning packaging we've seen. Yolaine Paris was recently introduced in the U.S. for the very first time, so we took that opportunity to speak with Camille to learn all about her own style, and what makes Yolaine Paris one of a kind.
(Photo credit: Mariane Guillon)
Name: Camille Yolaine
IG handle: @camilleyolaine and @yolaineparis
Hometown: Paris, France
1. Camille grew up in a family of artists.
"Both my dad and aunt were painters. As a child, I was really fascinated by colors, gouache, paint, etc.—these were the very early stages of my inspiration and love for makeup and playing with different shades. I then worked as the beauty editor-in-chief of My Little Paris, and I absolutely loved trying different products all the time. Textures, packaging, storytelling—I love when beauty is seen as a whole vibe and not just something specific."
-Camille Yolaine
2. Her brand, Yolaine Paris, uses Camille's own middle name, which is also the name of her aunt/godmother.
"She was the artist and the one that introduced me to beauty products as beautiful objects, too. She had these vintage perfume bottles and chic lipsticks in her bathroom that I couldn't stop looking at whenever we went to her house!"
-Camille Yolaine
Also read about: BAKEUP Beauty Co-Founder Jo Baker Shares Her Love For Cosmetics and the Brand's Artful Approach
3. The brand truly is about giving us all a taste of French beauty.
"Yolaine Paris' statement is to embrace beauty à la française, with all that it implies: paying tribute to French art de vivre (art, vintage, even food with our lipstick that has the texture like a mousse au chocolat). It's a brand that has a very personal story. It's linked to my family and to what inspires me. So as this brand is really 'me,' I hope it is unique!"
-Camille Yolaine
4. Her one must-have cosmetic product is a good SPF.
Also read about: How Danielle Edmond Uses Glitter Makeup and Glowing Skincare to Empower Women
5. Her obvious favorite product from Yolaine Paris is the Mousse de Rouge.
"Which is the craziest and most versatile product of the collection. When formulating Mousse de Rouge, I knew exactly what I wanted—I literally called the lab and told them, 'I want the texture to be just like chocolate mousse, but red.' The finish is like velvet, and you apply it with our Lip Brush, which makes me think of my artistic roots whenever I use it. It's double-ended and can be used to apply with full vibrancy and precision, or more muted and diffused with the sponge side. I love to play with the colors, mix them, wear just a bit or a lot, apply it on my cheeks—I love when you can play with beauty products. Beauty should be fun—it must feel almost childlike."
-Camille Yolaine
6. The best advice she's ever received is to drink lots of water.
"Best advice, and very simple to apply to your life—except when you have your head in the clouds, like me."
-Camille Yolaine
7. Her habit of constantly seeking inspiration has gotten her to where she is today.
"I'm always trying to keep inspired and nourish the artistic side of myself: reading, going to the cinema, writing, singing. My love for art and stories brought me to where I am now, and it feels so great to thrive and be fulfilled by your passions. I'm also very stubborn, too, but that could be because I'm Capricorn rising!"
-Camille Yolaine
Also read about: How Self-Expression and Positivity Drive Brianna Arps' Fragrance Brand, MOODEAUX
8. Her biggest makeup tip is that you don't need a blush.
"All you need is to dab your fingers on your mouth when you have applied lipstick, and then apply the color on the top of your cheekbones for a cute effect."
-Camille Yolaine
9. She's very, very good at karaoke.
10. The most rewarding thing about the work Camille does is being able to pursue her greatest loves in life.
"The ability to be able to find a bridge between all the things I love personally and then put it into my work is truly incredible and very rewarding."
-Camille Yolaine
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