CRAVITY Embraces Their Dreams Through EVERSHINE
This February, K-pop group CRAVITY made a comeback with their anticipated seventh mini album, titled EVERSHINE. The EP is a reflection of the group's artistic maturity and showcases their intense passion for music.
Through dynamic and energetic tracks, CRAVITY aims to capture the essence of youth and encourage their listeners to embrace their dreams and aspirations. EVERSHINE also marks a new chapter in the group's musical journey, as they continue to push boundaries and achieve new heights in their explosive growth as a group. Overall, the album is a testament to CRAVITY's unwavering commitment to producing high-quality music that resonates with their fans worldwide.
Ahead of the release, we had the pleasure of chatting with CRAVITY about EVERSHINE and their growth as artists.
(Photo credit: Starship Entertainment)
Sweety High: How has CRAVITY's musical evolution been influenced by the themes of youth and passionate love, particularly in your latest album EVERSHINE? How do these themes manifest in the overall sound and storytelling of the album?
MINHEE: CRAVITY's music has always included themes of youth and love. In our latest album, CRAVITY's love for LUVITY especially inspired our track "Love or Die," and we were able to incorporate this expression of love throughout our album.
(Photo credit: Starship Entertainment)
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SH: As the title track of EVERSHINE, "Love or Die" showcases a strong determination for love. What was the songwriting process behind this track and how it represents CRAVITY's artistic expression and growth?
TAEYOUNG: Compared to our previous title tracks, "Love or Die" is a track with a more mature vibe. Since the vibe is very different, we practiced different ways of artistically expressing ourselves when recording and preparing, so I think our members all learned and grew a lot through this process.
(Photo credit: Starship Entertainment)
SH: Members SERIM and ALLEN contributed to the songwriting and composition on EVERSHINE. How was the collaborative experience within the group when crafting these tracks and how personal experiences shape the music you create together?
SERIM: I usually talk to ALLEN a lot when writing. For tracks where we rap one right after another, we discuss who should go first and what kind of vibe we should go for. Personal experiences and the feelings I get when watching movies and dramas all help me a lot when writing lyrics.
(Photo credit: Starship Entertainment)
ALLEN: We usually take inspiration from our personal experiences and put them in our lyrics, which helps make our music more genuine and relatable to our fans LUVITY.
(Photo credit: Starship Entertainment)
SH: The closing track, "Over & Over," conveys a heartfelt desire to cherish relationships. How does this song reflect CRAVITY's emotional depth and connection with your fans, and what sentiments do you aim to convey through its lyrics and melody?
ALLEN: CRAVITY had a rough start since we debuted at the start of a global pandemic, but despite all the challenges we faced in our journey, "Over & Over" aims to reassure LUVITY that no matter how many times, we would go through those rough patches again just to meet our supporters. We are expressing our strong desires to always be with them and just exactly how precious they are to us.
(Photo credit: Starship Entertainment)
SH: CRAVITY has garnered attention as a "K-Pop Boy Group to Watch" by Grammy. How does this recognition impact the group's artistic vision and approach to creating music, and how do you navigate the expectations that come with such acclaim?
JUNGMO: It's truly an honor. Since we were selected as a "K-Pop Boy Group To Watch," we will work that much harder to give our fans more good and cool music. This kind of recognition ignites a burning passion in us.
(Photo credit: Starship Entertainment)
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SH: Is there anything else you would like to add or highlight about your new era or your journey as a musician that we haven't touched upon yet?
HYEONGJUN: I just want to say that I'm so happy, and I don't regret choosing to be a singer as my career at all.
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SEONGMIN: I think that nothing would have been possible without my members and our fans. Knowing that I have people by my side no matter what happens is the biggest source of strength for me.
SERIM: We made our debut during the pandemic, and we weren't able to see our fans during that time. I'm so happy and thankful that we can see and meet all our fans now ,and I think CRAVITY will go on to achieve bigger things, thanks to our LUVITY.
(Photo credit: Starship Entertainment)
JUNGMO: We worked hard to find CRAVITY's color and style up until now, and we will continue to do our best to make even better music. There's been many things that have happened so far since the pandemic, and CRAVITY has grown to be more strong and tough through it all.
ALLEN: There's always gonna be something new to look forward to, so please always look out for our activities and continue to listen to our music!
(Photo credit: Starship Entertainment)
WONJIN: I'm always so thankful that I have LUVITY, my CRAVITY members and crew that are together with me on the path that I'm walking. You all constantly remind me that I am not alone and it's because of you that I can always do my best.
WOOBIN: It hasn't been an easy four years, but as hard as it was, I learned and experienced many things. It's been a precious time that helped me discover a new kind of happiness that I didn't know about before.
(Photo credit: Starship Entertainment)
MINHEE: We've worked hard until now for CRAVITY's dreams, and our dreams are not over yet! So, I hope everyone who is reading this interview will also chase after their dreams.
TAEYOUNG: Living and experiencing life as a singer has been the most important experience for me in shaping my life values. I want to enjoy it as much as possible and do my best for every comeback we have
And for a taste of the group's latest release, check out the music video for "C'est La Vie" below.
For more stories with our K-pop favorites, click HERE to read our interview with DAY6 on the new album, Fourever.