Ere Perez Dishes on the Natural, Plant-Based Remedies That Inspired Her Namesake Beauty Brand
Ere Perez is anything but your average clean beauty brand.
It all starts with its founder, also called Ere Perez, who was born and raised in Mexico and introduced early on to traditional medicine and natural home remedies. Her mother's remedies always worked wonders for her sensitive skin, so when she grew up, moved to Australia and launched her own beauty brand, she integrated that cultural heritage into her unique formulas. Since launching in 2002, the brand has been celebrated around the world, with high profile fans including Hailey Bieber and Gisele Bündchen's makeup artists, and we had the pleasure of chatting with Ere to learn all about her and the brand that bears her name in the interview below.
1. Ere's history with beauty and skincare starts with Mexican plant-based traditions.
"My journey began early, growing up in Mexico, where natural remedies and plant-based traditions were a big part of my everyday life. As a nutritionist, I've always been fascinated by the power of food to heal and nature to nourish the skin.
When I arrived in Australia 25 years ago, I was on the lookout for healthy options in makeup to suit my sensitive skin. It became clear there was little available and so this led me to create our first Natural Almond Mascara, which is the same clean and sensitive safe formula as it is today. After its success among stores and positive feedback from customers, I knew it was important for me to create more products that offer something truly beneficial to people and the planet."
-Ere Perez
(Photo credit: Ere Perez)
2. Her passion is, in part, inspired by her own issues with sensitive skin.
"Like many, I have faced struggles with sensitive skin, like breakouts and irritation, so my mother experimented with homemade remedies, using ingredients like aloe vera, oats and oils from the plants around us to help heal in a gentle way. This early connection to nature sparked my passion for clean, effective beauty products that support our skin, without harsh chemicals."
-Ere Perez
(via Ere Perez)
3. She gave the brand her name as a way to reflect the values that matter most to her.
"Putting your name on your brand is a commitment with responsibility and transparency, standing behind every product with integrity. 'Ere Perez' is a reflection of my values, heritage and promise. My name represents my individual vision and passion for natural beauty, but the 'Perez' is my husband, Juan. He is the brains behind the operations of our company. Together, we've built a brand that reflects our shared values and dedication, that I am so proud of."
-Ere Perez
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4. Since 2002, the brand's mission has been "to create high-performing, natural beauty products that re kind to the skin and the planet."
"We're dedicated to formulating with the purest, ethically sourced ingredients that work harmoniously with your skin, to enhance its natural beauty. We want to empower people—to make conscious choices that support their well-being while caring for the environment. We've cultivated a movement towards conscious living and defined clean beauty."
-Ere Perez
5. Her one must-have skin product is the brand's Australian Blue Cypress Face Nectar.
"[It] is a must-have for any skin type at any season, and my absolute favorite. My whole family uses it! It's dewy and nourishing and it's great for deep hydration without feeling oily. It features Australian native ingredient blue cypress, and was also the first skincare product we launched, so I'll always have a sweet spot for it!"
-Ere Perez
(via Ere Perez)
6. The best advice Ere ever received came from her grandmother.
"My grandmother would always say, 'Keep things simple and trust nature.' That advice has been a grounding force throughout my journey and continues to influence how I approach beauty and wellness. This wisdom has guided me not only in my personal life but also in building Ere Perez. In a world full of complicated routines and synthetic ingredients, this reminder to trust in the simplicity and power of nature has been invaluable."
-Ere Perez
7. The habit of being curious, but mindful, has gotten her to where she is today.
"I have always been eager to learn and try new things, from experimenting with ingredients to keeping up with innovations in clean beauty. This curiosity has helped me stay adaptable and open to new ideas, which is essential in an ever-evolving industry. But also, taking time to slow down, reflect, and stay present has kept me connected to my values and helped me make decisions that feel authentic to the brand and myself. Progress doesn't happen overnight, and consistency is what builds lasting results."
-Ere Perez
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8. Her biggest skincare tip is that less is more.
"Skin thrives when it's treated with care, and sticking with gentle, effective ingredients can make a big difference in maintaining the skin's natural barrier."
-Ere Perez
(via Ere Perez)
9. She says the most rewarding thing about her work is seeing the positive impact her brand makes through their commitment to sustainability.
"To know that we're not only creating beautiful, effective products but also taking steps to reduce our environmental footprint, using ingredients that are in abundance or even choosing recyclable materials is one of biggest rewards. We've been making clean beauty products for over two decades and we are always evolving to make better choices for our planet. It's rewarding when people understand your mission and what you are trying to achieve."
-Ere Perez
10. If there's one thing Ere wants people to know about her and her brand, it's that it's about more than just beauty.
"Our products are created for those who want to feel good about what they're putting on their skin, while also knowing they're contributing to a healthier planet. With more than 20 years of experience in designing sustainable, natural beauty, we have earned our clean beauty authority."
-Ere Perez
For even more on the founders who inspire us, click HERE to learn all about Thu Brulé and her self-titled skincare brand.