Everything You Need to Know About The 12-Week Year
Have you ever wondered how executives and entrepreneurs get so much done? Many of them think of their lives in quarters, aka the "12-week year." It adds stakes to achieving your goals and simultaneously allows you to embark on smaller, more achievable missions.
It's the beginning of 2024, so it is the perfect time to implement the method into this year's routine. Below, discover everything you need to know about the 12-week year.
Where Did the Term Originate?
Brian P. Moran and Michael Lennington published their bestselling novel, The 12-Week Year in 2013. Brian is a CEO, corporate executive, entrepreneur, consultant and coach whose background "positions him with a unique skill set to help individuals and organizations grow and prosper."
According to their official website, the approach is used by notable companies like Tiffany & Co. and Allstate.
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What Is It?
The authors of The 12-Week Year call it "the most effective goal achievement system ever created."
The 12-week year encourages you to think about your long-term goals. However, breaking it down in increments aids you in comprehending every step you must take to reach your desired results.
We encourage you to read the book to get the in-depth story. In the meantime, we have a quick summary. First, you must understand why. Why do you want to accomplish the goals? How does it serve you long-term? Then, you can decide what to do within the upcoming 12 weeks (or three months). Lastly, specify your action plan with due dates. You should occasionally review your progress to ensure you are on track.
If you are not successful, your short-term tasks may be too unrealistic. Try to set goals that won't overwhelm you. You can also find an accountability partner to motivate you.
What Are the Results?
When you "stay focused" and "stay engaged," you will "get more done!" The 12-Week Year's slogan says it will cause you to do more in those 12 weeks than others do in 12 months.
Don't underestimate how quickly three months will fly past. Before you know it, you will be much closer to your ultimate goal.
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Why Does It Work?
Brian explains, "We mistakenly believe there is a lot of time left in the year, and we act accordingly. We lack a sense of urgency, not realizing that every week is important, every day is important and every moment is important Ultimately, effective execution happens daily and weekly."
Besides, you may not realize how many "12-weeks" it takes to finally finish what you are attempting. Now, you know the full gravity of your project.
More Resources
If you think the 12-week year is a promising fit for you, head to Amazon to purchase the book. The writers also have a website where you can watch more videos about the concept and enroll in a free course. You can also purchase their study guide or a planner to stay organized.
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