Generation Z, AKA Generation Edge, Embraces Individuality!

In a new article by Alene Dawson featured in the Los Angeles Times, stars including Zendaya, Bethany Mota and Lorde are cited as the faces of Generation Z, or as it's recently been dubbed, Generation Edge!

According to the article, Generation Edge is making a huge mark in the worlds of style and fashion, not only for their generation but the ones that preceded them as well.

Generation Edgers were born between 1995 and now, mostly to Generation X parents, who instilled them with a sense of caution but also the confidence to embrace their own individuality.  

Famous Gen Edge examples include Lorde, Chloë Grace Moretz, Willow Smith, Elle Fanning, Zendaya and Bethany Mota, who have all impressed older generations with their style, poise and maturity.

Gen Edgers aren't afraid to be themselves. They seek purpose and want to leave an impact on the world. They're also extremely accepting and are likely to have a diverse group of friends, relishing in differences rather than shying away from them.

25.9 percent of the United States population belong to Generation Edge, and we can't wait to see the impact they continue to make! Read the full article here!

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