Dance Moms Alum Kalani Hilliker on Getting Entrepreneurial With Self-Care Brand, Kare
Dance Moms alum and Kalani Hilliker might be best known for her incredible movies and massive social media presence, but she's also recently established herself as an entrepreneur on a mission.
Her brand is called Kare by Kalani, dedicated to self-care and wellness, with Kalani translating her own mental health journey into great products that can help others practice empowerment, confidence and self-love. With products emphasizing beauty as well as relaxation, Kare seems like the embodiment of Kalani's passions, and it's just getting started. We simply had to learn more, and Kalani was kind enough to give us the inside scoop in the interview below.
1. Kalani's brand, Kare, was born out of her own experiences taking care of her mental health.
"I've implemented self-care in my life for a while now, as I struggle with anxiety and wanted to create Kare to help people and encourage them to take time for themselves despite their busy schedules."
-Kalani Hilliker
(via Kare by Kalani)
Also read about: How Self-Expression and Positivity Drive Brianna Arps' Fragrance Brand, MOODEAUX
2. The brand name "Kare" is really meaningful to her.
"'Kare' is such a powerful word that is all about caring for yourself and others, and that's what I hope to be able to share with this brand."
-Kalani Hilliker
3. She's truly poured her heart and soul into making Kare unique and empowering.
"I have put a lot of time and thought into 'Kare.' I worked on it for a year and a half before launching and took the time to create the perfect products to implement into an amazing self-Kare routine while advocating for mental health."
-Kalani Hilliker
(via Kare by Kalani)
Also read about: Beachwaver Co-Founder Sarah Potempa's Driving Force Is Creativity
4. At the moment, the brand is focused on therapeutic beauty products.
"Right now, we have the Thera Wrap Headband, the Heatless Hair Curlers, the Beam Eye Mask and we just launched the Mineral Eye Mask! I look forward to expanding Kare into so many different avenues, but don't want to share too much quite yet! Stay tuned!"
-Kalani Hilliker
5. Her favorite item from the line is the Thera ~ Tension Relieving Headband.
"I can use the heating and cooling pads to help relax. I also love using it to hold back my hair when doing my makeup or washing my face!"
-Kalani Hilliker
(via Kare by Kalani)
6. Kalani says she owes a lot of her success today to her dedication to dance.
"Growing up, dance instilled discipline that has stuck with me to this day. I try to use that in my day-to-day routine, especially with self-care!"
-Kalani Hilliker
Also read about: Yolaine Paris's Camille Yolaine on the Essence of French Beauty and Her Iconic Mousse de Rouge
7. Her favorite self-care tip is simple yet effective.
"As someone who struggles with anxiety, I've found that the cooling method is my absolute favorite! Shocking your body with the cool temps definitely helps with my anxiety and panic attacks."
-Kalani Hilliker
8. Above all, Kalani wants to spread the act of self-care.
"I absolutely love helping people and using my brand and platform to advocate for self-care, wellness and mental health."
-Kalani Hilliker
(via Kare by Kalani)
Curious about the stories behind more great brands? Click HERE to read our interview with Christina Kao on her innovative nail brand, Le Mini Macaron.