Besties Lauren Gocher and Melanie Purcell Spill the Tea on Their Brand SNDYs
What do you get when you have two best friends who share a love for style? SNDYs!
Besties Lauren Gocher and Melanie Purcell started their Aussie-based brand SNDYs together, and ever since its inception, it's blown fans away. These female founders are total boss babes, so we just had to learn more about them! Keep scrolling for some fun facts about the pair.
Name: Lauren Gocher
IG Handle: laurengocher
Hometown: Cronulla, Australia
Name: Melanie Purcell
IG Handle: melanie_purcell_
Hometown: Kurnell, Australia
Zodiac sign: Leo
Fun Facts
1. Lauren and Melanie started SNDYs together:
"SNDYs is all about having accessible, trend-driven yet long-wearing pieces that won't break the bank! Every piece we release we want to ensure it's something you can have in your wardrobe for years to come and it won't go out of style."
-Lauren Gocher
2. Melanie is minimalist when it comes to her personal style:
"I am definitely a less-is-more kind. Minimal, effortless and classic. Still obsessed with street style and models off duty. I think your outfit can really express who you want to be at that moment in time."
-Melanie Purcell
3. Lauren loves the Sasha Dress ($59.92) from their Gemini Collection.
Also read about: 15 Fall 2022 Fashion Trends to Look Forward To
4. Melanie told Lauren to "trust the process" when they first launched SNDYs:
"When launching a business you start off doing everything on your own.As you grow and bring experts in to focus on certain parts of the business it can be hard to 'let go.' Mel's advice was to 'Trust the process.' It's not easy, but you can't do and be everything. Focus on what you are good at and do it well, and bring experts to do the things you can't."
-Lauren Gocher
5. Melanie can always be found wearing denim and a T-shirt.
6. Lauren can't stop wearing her black SNDYs Blazer ($59.92):
"I wore it out for my birthday on the weekend. I've had it for about seven years and still it is in perfect condition! You can never go wrong with a well-tailored blazer."
-Lauren Gocher
7. Melanie adores the power of a good outfit:
"It always fascinated me how what you can wear can change how you feel. It can give you so much confidence."
-Melanie Purcell
8. Lauren looks to Hailey Bieber for fashion inspo.
Also read about: 6 Pairs of Socks That Would Look PERFECT With Loafers
9. Melanie is excited to rock trench coats this winter.
10. When she's in a rush, Lauren likes to wear the SNDYs Sevens Tracksuit Set ($59.92):
"I have it in every colour, layered with a trench and sneakers you can wear it on-the-go and still look put together whilst being comfortable! Comfort is key for me when I'm running around with the kids."
-Lauren Gocher
11. Melanie's favorite style trend at the moment is '90s revival.
12. Lauren believes that fashion can be a powerful tool for confidence.
Also read about: 7 Sunglasses Trends to Look Forward to This Fall
13. Melanie has been obsessed with fashion and style since high school:
"I am still as obsessed with fashion as the day I left high school. It's a lifelong love affair."
-Melanie Purcell
14. Lauren has been known to go to the warehouse with her baby strapped to her chest:
"I think that we still work extremely hard. I go into the warehouse and pack orders with Bub strapped to me if I need to. We aren't shy of hard work and are still very much involved in the day-to-day of the business!"
-Lauren Gocher
15. Melanie is a sucker for vintage Levis and the SNDYs Trench ($87.53).
Love getting to learn about female fashion founders? Look HERE for some fun facts about Sophia Lenzo.