Nakery Beauty Founder Liz Folce Talks All-Over Beauty and Inspiring Confidence in Your Own Skin
Liz Folce is a beauty industry veteran with years of experience as a management exec and beauty advisor, and when she realized that many common beauty concerns were going ignored, she stepped up to the plate and founded her own brand, Nakery Beauty.
While many beauty brands focus on maintaining flawless, youthful faces, Nakery goes beyond that, also creating products for smooth, glowing skin all over. Her remedies tackle everything from cleavage wrinkles and boob sweat to bumpy, uneven skin, flabby arms and thighs and everything in between, making it easier for people of all ages and types to more readily love the skin they're in. We had the pleasure of getting to chat with Liz about her history with beauty and the story behind Nakery, and she shared it all with us in the interview below.
Name: Liz Folce
IG Handle: @lizfolce
Hometown: Los Angeles, California
1. You'd never know it, but Liz has been in involved in the beauty industry for more than three decades.
"I have been in the beauty industry over (gasp!) 30 years, starting behind the counter, then in front of the camera, in the labs and everywhere in between—and I've always had a personal pursuit to find the most innovative ingredients to create the best possible formulas that deliver the best results. Working for other brands, I didn't always have that opportunity—and no one was listening to the consumer and their real needs—whether beauty related or even the not-so-pretty parts of beauty (like boob sweat!). So, I wanted to take it upon myself and deliver solutions for those concerns! It wasn't about me; it was about the consumer. That's where Nakery Beauty was born."
-Liz Folce
(via Nakery Beauty)
2. The name "Nakery Beauty" comes from a sense of feeling great in your own skin.
"As I was building the foundation of the brand, I did countless focus groups with women and men all over the world, as well as interacting on social media and even in everyday conversations—and so many of you out there told me that you are afraid of the mirror, that you weren't feeling confident, and even that you avoid looking in the mirror until you are dressed so you didn't have to see your naked body! You have spent so much time being talked to, and not being heard about your wants and needs. I once had someone tell me, 'I don't expect to go naked all the time, but it sure would be nice to feel good while I am,' and that is where the soul of Nakery was born."
-Liz Folce
3. Nakery is all about creating beautiful skin that makes people feel their best, inside and out.
"Our mission is the relentless pursuit to bring efficacious discoveries and Clean Beauty-certified ingredients that inspire confidence from powerful products, that address all body and skin concerns. We use powerful ingredients without the interference of any potentially harmful ingredients to then provide the most potent actives in our formulas. We work to discover the latest breakthrough and cutting-edge ingredients, sifting through fact versus fad and partnering that with our high expectations to create the best possible formulas to ensure that you feel beautiful and confident every day. The proof is in our results, and seeing is believing!"
-Liz Folce
4. With Nakery, the customer always comes first.
"First and foremost, we are always listening. The customer is at the forefront of innovation, solving his or her needs and concerns, rather than an afterthought. In every formula at Nakery Beauty, you can always find highly efficacious serum-skincare actives solving beauty concerns with instant and long-term results."
-Liz Folce
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5. Her one must-have product is Nakery Beauty Body Butter.
"So many body products out there address hydration and hydration only, and there are so many out there. The consumer wanted something that was like diving into a jar of facial skincare, her favorite night cream—but for the body. Why shouldn't your body get as much treatment as your face? This body butter has the highest level of skincare actives to transform your skin in a way that has never been done before. I made it my mission to create the best body butter ever, with ingredients that have never been used for the body—only for the face."
-Liz Folce
6. The best advice she ever got came from her hubby.
"My husband told me to never settle on delivering the highest quality and efficacy in a formula—never sacrifice quality over a timeline. Be transparent, be honest and create products that will over-deliver."
-Liz Folce
7. A few very important habits have gotten her to where she is today.
"Stay focused on the priorities. Don't get lost or diverted by other things that aren't in view. Sometimes we get pulled in many different directions, but going back to the priorities of the consumer and the product is always top of mind. Also, continuing to push innovation boundaries and limits in search of the latest and greatest cutting-edge ingredients and technologies. And lastly, always exceeding people's expectations—of myself, of the products I create, of my team, of everything!"
-Liz Folce
8. The one skincare tip she always lives by is not to rush.
"Give the product at least one minute to absorb before putting on your next product, and the next product. You'll get better results when you allow each of them to have their moment to get the actives in the skin."
-Liz Folce
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9. The most rewarding part about her work is getting feedback from Nakery customers.
"My customers and their stories are what inspire me every day!"
-Liz Folce
10. One thing Liz wants everyone to know about her is how involved she is with her business and its community.
"I read all comments, messages and reviews, and I love to personally connect with the customer—and respond myself!"
-Liz Folce
For more on our favorite founding women, click HERE to read our interview with Kitsby food kit founder, Amy Hsiao.