Lonely Ghost Dishes on Being Included in Kourtney Kardashian Barker’s 2022 Poosh Gift Box
We're longtime fans of the ridiculously comfy and chic streetwear brand Lonely Ghost, so we weren't at all surprised to see that a couple of Lonely Ghost items made their way into Kourtney Kardashian Barker's Poosh Gifts That Keep on Giving Bundle this year.
The brand is known for its bold colors and making powerful statements, as well as its famous co-founders Bronson Christensen and India Blue Severe, and if you've worn their pieces yourself, you know they're fully worth the hype (and accolades). We had the pleasure of speaking with the team at Lonely Ghost, including founders Bronson and Indy, as well as PR Manager Alexis Baldwin, to learn more about the inclusion with Poosh, the brand's mission and their own top holiday picks, so keep scrolling to discover what they shared with us below.
Sweety High: What did it mean to Lonely Ghost to be included in Kourtney Kardashian Barker's Poosh gift guide?
India Blue Severe: Having our brand in the Poosh holiday box is everything we've wanted for so long. Our team loves Poosh and often shops on their website. So to be featured this year? A true full-circle moment. A really big deal for Lonely Ghost, and our team couldn't be more excited.
(via Poosh)
Also read about: The Best Pampering Bath and Beauty Gifts to Give This Holiday Season
SH: Why do you think the message of "I Love You, Say It Back" has resonated so much with people?
Lonely Ghost: Such a simple phrase that means so much because you hear it from everyone in your life. A family member, a new friend, a kind stranger. I love you. Three simple words that mean so much. But the feeling of hearing it back almost trumps saying it. And we think that's why people resonate with it so well. It's universal—it's in our nature to say I love you, but even more say to say it back.
(via Lonely Ghost)
SH: What's the ethos behind Lonely Ghost? What does the brand do differently from other clothing brands out there?
Lonely Ghost: Lonely Ghost is 100% community-based. We would not be where we are today without the continual love and support we receive from our community. They support us in all we do and help us become better day by day. A win for us is a win for them. We've created way more than any average clothing brand—we've created a family.
Also read about: Home Gifts to Get for Your Loved Ones This Holiday Season
SH: Does the brand have any personal faves they recommend for gifting and wish lists this year?
Lonely Ghost: Some things on our wish list this year are:
1. The Hot Mess Ice Roller from Skinny Confidential
2. SPCTRM Hooded Sweatshirt from Badson
Also read about: These Mindful Holiday Gifts Are All About De-Stressing and Self-Care
SH: Is there anything else we should know about Lonely Ghost?
Lonely Ghost: When creating Lonely Ghost, Bronson Christensen and Indy Severe wanted to create a place where people who felt like they didn't belong knew they belonged. We've done just that. If you ever need a table to sit at—you can sit with us.
Want to learn even more about Lonely Ghost? Click HERE to learn bout their collab with Jeni's Ice Cream for a delicious and thought-provoking flavor in support of mental health.