How Kristen and Hadley Greene Modernized Tennis Attire With Fashion Brand Love All Tennis Co
Tenniscore is in this season, and while many brands have our hearts, no one is doing inclusive and diverse athleisure and tenniswear quite like Love All.
Founded by mother-daughter duo Kristen and Hadley Greene, Love All isn't just modernizing tennis attire with tennis skirts, sweaters, dresses, onesies, sweaters and so much more that double as everyday wear, but also with its mission. The brand is focused on awareness, inclusivity and celebrating love for all as a nod to their son and brother, Boomer, who was adopted from China at 2 years old and has Down syndrome and autism. In October, Love All launched their FW23 collection, and we got the chance to chat with founder Kristen Greene all about the brand, its journey so far and why their mission statement is so meaningful to the team.
(Photo credit: Luke Raymond)
Names: Kristen and Hadley Greene
IG Handle: @lovealltennisco
Hometown: Baton Rouge, Louisiana
Zodiac sign: Kristen: Libra, Hadley: Virgo
1. Kristen's been obsessed with clothes from the time she was a little girl.
"I read about different styles and the history of fashion and was fascinated by the fashion industry as a whole. In my mid-20s, I visited London and Paris for the first time and was introduced to a myriad of different styles—that was the moment my obsession began. As Hadley grew up, I'm sure some of my obsession was ingrained in her, as we spent much of our time picking out outfits together, talking about fashion together, etc."
-Kristen Greene
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2. Kristen's personal style is simple, with dashes of cool and edgy.
"We're both inspired by unique pieces that stand out and coincide with our ties to both southern and coastal style, as we are originally from Louisiana, but Hadley attends USC in Southern California, so we've found ourselves influenced by the style there as well."
-Kristen Greene
3. Hadley also inspires Kristen's style.
"I love that as her mom, I can learn from her style choices and we can bond over our admiration of fashion."
-Kristen Greene
4. "Love all" isn't just a reference to tennis.
"Technically speaking, Love All is the score you call when you start a tennis match; however, for us, our family, and our brand, it has a double meaning. Hadley and I grew up playing tennis together and we struggled with finding tennis attire that could be worn both off and on the court. We often found ourselves changing out of our outfits immediately after we played, so we wanted to create tennis and athleisure apparel that could be worn everywhere. When Hadley and I first discussed starting a brand, we knew that we wanted the name to somehow tie into our love for my son and Hadley's brother, Boomer, who we adopted when he was just 2 years old from China and who has Down syndrome and autism. Boomer loves unconditionally and inspires us in so many ways; he acts as a reminder every day of our lives to love everyone despite their differences. Love All was founded with the intention to do the same: to spread love on and off the court while using fashion to bring awareness to those with disabilities. We know that the future of fashion does not exist without diversity and inclusion, so we are incredibly thankful that we're able to spread awareness with Love All. With each purchase, we donate 10% of our profits to an organization based in Houston, Texas called Sandal Gap Studios, which provides art programming for people with disabilities and several inclusion programs in schools."
-Kristen Greene
(Photo credit: Luke Raymond)
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5. Creating Love All was all about making unique pieces that take inspiration from the classics.
"For example, our best-selling Pouf Skirt is a take on the timeless 'tennis skirt.' With each collection, we provide fun and different styles of apparel to play tennis in, work out in, run errands in or just lounge in! Each product can be mixed and matched with what's already in your closet and be dressed up or dressed down. In addition to our mission to use fashion to bring awareness to those with disabilities, we are a limited edition brand, meaning with each collection, once a style is sold out, it's sold out forever."
-Kristen Greene
(Photo credit: Luke Raymond)
6. When she's in a rush, Kristen likes to throw on the brand's Logo Skirt, White Crop Tank and Windbreaker or Pullover.
"We just released Onesies, too, which have quickly become my go-to when I'm in a rush. To finish off the look, I always have my gold jewelry on and a pair of sneakers."
-Kristen Greene
7. The best advice the duo ever got came from designer Ari Jogiel, who told Hadley to find their "way" and build their brand around it.
"That advice has stuck with us since."
-Kristen Greene
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8. Kristen's My Love All Pouf Skirt is her favorite piece in her closet.
"It was one of the first pieces we designed and will always remind me of why we started Love All in the first place—to create unique pieces, and more importantly, provide meaning on and off the court."
-Kristen Greene
9. Both Kristen and Hadley are currently really into baggy and slouchy silhouettes paired with something more tailored.
"You'll notice that with Love All, we like to use a combination of baggy styles and more fitted styles—both will always be on-trend."
-Kristen Greene
(Photo credit: Luke Raymond)
10. Above everything else, Kristen always remembers that she's a mom.
"At the end of a day filled with meetings and fittings, I'm just a mom of five who loves her family fiercely."
-Kristen Greene
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