6 Makeup Brands That Still Haven’t Hopped on the Clean Beauty Bandwagon
It might feel like clean beauty has taken the makeup and skincare world by storm, but that doesn't mean that every brand is hopping on the bandwagon.
In fact, more brands that you probably use on the daily are actually not clean. Luckily, beauty retailers like Sephora are now using "Clean at Sephora," seals and there are whole retailers dedicated to clean products like Credo Beauty and The Detox Market. It's hard to tell which mainstream brands are planning to clean up their ingredient lists because it requires reformulation and redistribution or replacement of their current products, which takes time and a lot of money.
Ahead, we're rounding up six makeup brands that haven't hopped on the clean beauty train… yet.
NYX
This playful makeup line is our go-to when we're at Target or ULTA and want to shop on a budget. NYX has an amazing range of colors for shadows, liners and blushes and the color pay off is always on point. But as of now, they don't offer any clean beauty products.
Too Faced
Too Faced is one of our fave makeup lines. They have the prettiest Sweet Peach collection and dreamy Born This Way Foundations. And don't even get us started on their cute limited edition holiday collections! As of now, the brand doesn't have a "Clean at Sephora" badge.
Huda Beauty
Huda Kattan made a name for herself on YouTube that parlayed itself into a massive, multi-million dollar business. She's known for baking her makeup, faux lashes and heavy makeup looks—not for clean beauty.
Kylie Cosmetics
There isn't a makeup-lover in town who hasn't gotten their hands on at least one of Kylie Cosmetics' products. Kylie Jenner's lip kits launched it all—which is now a billion-dollar company with so many collections and products to choose from. As a pioneer in the space, we hope to see Kylie launch some clean products to shift the conversation that good makeup can also have good-for-you ingredients.
MAC
There's nothing quite like your first MAC Lip Glass or Studio Fix pressed powder. MAC is basically the gateway company for any beauty maven, but sadly they still don't offer any clean formulas.
e.l.f.
e.l.f. is another brand we always gravitate towards, especially when roaming the aisles at Target. The price point is always just right and they have some standout products like their lipstick pens, eyebrow gels and blush duos. The clean beauty factor, however? Not so much.
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