Spotify Dubs 2024 ‘Year of the Cowgirl’ With New Playlists and L.A. Event

aug 8, 2024

It's official—Spotify has dubbed 2024 the Year of the Cowgirl.

It seems country music is in, with the stats revealing that listeners everywhere have been desperate to let out their inner cowgirls. To date, users have created more than a whopping 222 thousand "cowgirl" playlists on Spotify, and in 2024 alone, Spotify's "coastal cowgirl" and "neon cowgirl" playlists have more than doubled in streams. Even more, "country love songs coastal cowgirl" has also been the most popular daylist title for U.S. Spotify users curating their daily listening experiences. To celebrate, Spotify has gone all out.

LOS ANGELES, CALIFORNIA - AUGUST 07: A jukebox is seen as Spotify celebrates Year of the Cowgirl with performances from Carly Pearce, Carter Faith, and Brandi Cyrus at Desert 5 Spot on August 07, 2024 in Los Angeles, California. (Photo by Monica Schipper/Getty Images for Spotify )

(Photo credit: Monica Schipper/Getty Images for Spotify)

To start, they've launched their new Year of the Cowgirl destination, collecting female country artists, playlists, podcasts and audiobooks in one convenient spot for your listening pleasure. They also threw their own in-person Year of the Cowgirl event to match the excitement.

The hootenanny was held last night, Aug. 7, at the Desert 5 Spot in Los Angeles, California, bringing together line dancing, great food and country music performances by notable names to set the scene.

The event was DJed by Brandi Cyrus and featured live performances by Carter Faith and Carly Pearce, with other notable guests including Harry Jowsey, Avani Gregg, Charly Jordan, Chandler Kinney and Chris Olsen. Check out some of our favorite images from the evening below.

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Carly Pearce

LOS ANGELES, CALIFORNIA - AUGUST 07: Carly Pearce performs onstage as Spotify celebrates Year of the Cowgirl with performances from Carly Pearce, Carter Faith, and Brandi Cyrus at Desert 5 Spot on August 07, 2024 in Los Angeles, California. (Photo by Monica Schipper/Getty Images for Spotify )

(Photo credit: Monica Schipper/Getty Images for Spotify)

Brandi Cyrus

LOS ANGELES, CALIFORNIA - AUGUST 07: Brandi Cyrus poses as Spotify celebrates Year of the Cowgirl with performances from Carly Pearce, Carter Faith, and Brandi Cyrus at Desert 5 Spot on August 07, 2024 in Los Angeles, California. (Photo by Monica Schipper/Getty Images for Spotify )

(Photo credit: Monica Schipper/Getty Images for Spotify)

Carter Faith

LOS ANGELES, CALIFORNIA - aAUGUST 07: Carter Faith performs onstage as Spotify celebrates Year of the Cowgirl with performances from Carly Pearce, Carter Faith, and Brandi Cyrus at Desert 5 Spot on August 07, 2024 in Los Angeles, California. (Photo by Monica Schipper/Getty Images for Spotify )

(Photo credit: Monica Schipper/Getty Images for Spotify)

Jake Clark and Amira Harvey

LOS ANGELES, CALIFORNIA - AUGUST 07: (L-R) Jake Clark and Amira Harvey pose as Spotify celebrates Year of the Cowgirl with performances from Carly Pearce, Carter Faith, and Brandi Cyrus at Desert 5 Spot on August 07, 2024 in Los Angeles, California. (Photo by Monica Schipper/Getty Images for Spotify )

(Photo credit: Monica Schipper/Getty Images for Spotify)

Natalie Mariduena

LOS ANGELES, CALIFORNIA - AUGUST 07: Natalie Mariduena poses as Spotify celebrates Year of the Cowgirl with performances from Carly Pearce, Carter Faith, and Brandi Cyrus at Desert 5 Spot on August 07, 2024 in Los Angeles, California. (Photo by Monica Schipper/Getty Images for Spotify )

(Photo credit: Monica Schipper/Getty Images for Spotify)

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Mike and Laura Bendavid

LOS ANGELES, CALIFORNIA - AUGUST 07: (L-R) Mike Bendavid and Laura Bendavid pose as Spotify celebrates Year of the Cowgirl with performances from Carly Pearce, Carter Faith, and Brandi Cyrus at Desert 5 Spot on August 07, 2024 in Los Angeles, California. (Photo by Monica Schipper/Getty Images for Spotify )

(Photo credit: Monica Schipper/Getty Images for Spotify)

Markell Washington

LOS ANGELES, CALIFORNIA - AUGUST 07: Markell Washington poses as Spotify celebrates Year of the Cowgirl with performances from Carly Pearce, Carter Faith, and Brandi Cyrus at Desert 5 Spot on August 07, 2024 in Los Angeles, California. (Photo by Monica Schipper/Getty Images for Spotify )

(Photo credit: Monica Schipper/Getty Images for Spotify)

The Pitman Sisters and Friends

LOS ANGELES, CALIFORNIA - AUGUST 07: (front L-R) Hasley Pitman, Hope Pitman, Halle Pitman, and guests pose as Spotify celebrates Year of the Cowgirl with performances from Carly Pearce, Carter Faith, and Brandi Cyrus at Desert 5 Spot on August 07, 2024 in Los Angeles, California. (Photo by Monica Schipper/Getty Images for Spotify )

(Photo credit: Monica Schipper/Getty Images for Spotify)

For more insights on Spotify and our favorite country artists, click HERE to read all about Josh Ross's feature on Spotify's 2024 Songs of the Summer playlist.