7 Sustainable Beauty Brands to Shop This Earth Day
In 2023, sustainability is the new must-have when it comes to the products we buy—and for good reason.
Our generation has, unfortunately, been left tasked with trying to do what we can to help the environment that the generations before seemed to care so little about, which makes shopping for more planet-friendly products all the more important. That doesn't mean we have to give up the products we love, though, especially when it comes to beauty. With Earth Day upon us, there's no better time to do some good for Mother Earth herself. So instead of tossing away all your go-to's for good, swap them out for products from some of these sustainable brands instead:
1. Plaine Products
From body wash that smells downright delightful to haircare, sunscreen and just about everything in between, Plaine Products has all your beauty product needs covered—covered in sustainable packaging, that is. Along with plastic-free packaging, reusable bottles and recycled boxes, this Earth-forward brand also offers carbon-neutral shipping for the extra cherry on top.
(via Plaine Products)
Also read about: The Biggest Hair Trends for 2023
2. Kitsch
Trying to go completely plastic-free in the shower? Kitsch is here to make that mission more achievable with products that are so good, you won't even miss your old shower standbys. Oh, and did we mention they also sell super sleek satin items that help you keep your hair and skin in great condition? Let's just say that if you haven't bought yourself a satin pillowcase yet, this is your sign (Kitsch sells them for just $19, by the way).
(via Kitsch)
3. Cheekbone Beauty
Good news: You don't need to give up your makeup routine for the sake of the planet this Earth Day (or any day). Beauty brand Cheekbone Beauty offers dreamy lipsticks as well as tons of product options for your face and eyes, whether you're looking for a lifting mascara or a bright red lip. Our favorite thing about this brand, though, is that it's Indigenous-owned, and it's truly led the way in terms of creating truly sustainable products.
(via Cheekbone Beauty)
4. Better Natured
Make the swap to sustainable haircare this Earth Day and beyond with our favorite go-to brand, Better Natured. They create outstanding options for everything from naturally sourced hair color to leave-in conditioners, dry shampoo, color correctors and so much more, all with clean vegan formulas and Earth-friendly packaging. Trust us when we say that both you and your strands will be thanking us when you give this must-have brand a try.
(via Better Natured)
5. ATTITUDE Living
In case you haven't heard, sun protection is cool. Even cooler, though, is the line of award-winning, plastic-free and reef-friendly mineral sunscreens from ATTITUDE Living. From face and body sticks in varying SPFs to tinted formulas that can be used like makeup (with a little extra SPF, of course), this brand has just about everything you could dream of under the sun. Oh, and did we mention they also create way more than just sunscreen? One look at their site and you'll soon see why they made this list of sustainable brands you should shop this Earth Day.
(via ATTITUDE Living)
6. August
When it comes to period care, this brand is ready to bring you the bloody truth. This ultra-inclusive brand is perfect for anyone who menstruates, especially thanks to their commitment to sustainability from the very beginning of the supply chain.
(via August)
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7. Ursa Major
Skincare lovers, rejoice—your prayers for a sustainable brand that makes high-quality products packed with skin-loving ingredients have been answered, all by the beauty brand Ursa Major. Whether you've been searching for an eye cream, body lotion, moisturizer or almost anything else, you'll find exactly what you're looking for with this brand.
(via Ursa Major)
No matter what kind of beauty products you're after, you're sure to find what you're looking for on this list of our favorite sustainable beauty brands. Plus, you don't have to feel bad buying them since you can just call it an Earth Day present for yourself, right? If you're looking for some clothes to add on top of that beauty haul, click HERE for our list of favorite sustainable clothing brands to shop for Earth Day.