The Shade Ranges for Tarte’s Foundations and Concealers Are Expanding, Big Time
When it comes to foundation and concealer, everyone wants to find their perfect match—and everyone should be able to.
Tarte is working to make that happen. The brand revealed this week that its Amazonian Clay Full Coverage Foundation and its Creaseless Concealer both now boast greatly expanded shade ranges.
The foundation officially comes in 40 shades, while the concealer is available in 30.
(via Tarte)
Tarte Amazonian Clay Full Coverage Foundation: $39.00
The brand made its announcements Wednesday via Instagram, sparking excitement among makeup lovers who have been hoping to see more inclusive shade ranges.
Tarte's Amazonian Clay Full Coverage Foundation was previously only available in 25 shades, as Allure pointed out, and the 15-shade increase has resulted in the brand's broadest-ever collection. To celebrate, fans can temporarily buy the foundation for $25 with the code CLAY; it normally retails for $39.
Meanwhile, the Creaseless Concealer has been relaunched. It will come in revamped packaging with a new applicator, plus be available in 30 shades, as mentioned above. That marks a 16-shade increase, according to Allure.
In the coming months, Tartelettes can look forward to even more products in more shades. The brand's Shape Tape Contour Concealer and Rainforest of the Sea Water Foundation are both set to expand, too, both up to 30 shades.
Basically, it's an exciting time to be a beauty lover!
If you're looking to up your makeup game, CLICK HERE for foundation recommendations based on the occasion.