That Moment Fragrance Ad Teases New Perfume!

A new ad for One Direction's latest That Moment fragrance showcases the boys' comedy talents in a hilarious six-minute bit featuring Girolle the photographer!

Girolle is an eccentric and demanding fragrance photographer who directs One Direction's photo shoot for their second fragrance, after the highly successful Our Moment perfume.

He wants to snap some photos that will allow the boys to express the new perfume's scent, but the boys seem to be struggling a bit!

Girolle spends much of the video mispronouncing names, praising the boys individually, and asking them to "be the smell"!

You will love seeing Niall, Harry, Zayn, Liam and Louis do their best to follow the ridiculous instructions Girolle asks of them!

The fragrance is available in the U.K. today, and will be here in the U.S. on May 5th! It'll release in stores all across the world between now and June!

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