6 Blushes to Achieve the Perfect ‘I’m Cold’ Flush

We're cold! No, really. There's suddenly a foot of snow outside, and it'll be below zero next week. So, it's safe to say that we won't leave our homes until the weather calms down. That said, we love the look we have after going outside for a few seconds. You know—the pink nose and glittery skin (from the snowflakes falling on our faces). Thankfully, TikTok can't get enough of it either, and they gave us the recipe for recreating the look without sacrificing our comfort.

The key to getting that "I'm Cold" appearance is the blush. Usually, it's a cool-toned pink to match the blue hues of winter, but you can also go with something that complements your undertone or the shade your cheeks naturally reddens. Either way, keep reading to discover a variety of blushes to produce the perfect January flush.

e.l.f. Blush Bright in Pink: $3 

e.l.f.'s Blush Bright is one of those universally flattering pinks. It has a mostly neutral, slightly warm-leaning undertone. It's a vibrant pink that will be more pigmented on your cheeks, perfect for the "I'm Cold" makeup trend. And like all of e.l.f.'s products, this blush is super cheap, ringing up for only $3.

 

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ColourPop Pressed Powder Blush in Woo Me: $12

As much as we wish we had a dainty pink color wash over our cheeks in the cold, we turn red. If you can relate, we found a blush that might match your skin: ColourPop's Pressed Powder in Woo Me. They call it a "pinky-red," and we love it because it does have those pink undertones. Plus, how cute is the heart-shaped case?

 

Tower 28 Beauty BeachPlease Lip + Cheek Cream Blush: $20

Once you try Tower 28 Beauty's BeachPlease cream blush, you won't ever want to use anything else. It has the most buttery (without feeling greasy) texture you've ever seen, and it applies beautifully smooth on textured skin. They came out with Dream Hour last summer, and it might be the best shade they've released. It's a "sun-kissed pink," bright enough to emulate the color of the sun and air when they illuminate your skin in the snowy weather.

 

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Rare Beauty by Selena Gomez Soft Pinch Liquid Blush in Encourage: $23

We had to include at least one liquid blush, and it wouldn't be right if it was anything other than the Rare Beauty one that took social media by storm. The Soft Pinch Liquid Blush is one of the most saturated blushes on the market. So, if you really want to let the world know that you are freezing, pick up one of these bad boys. For anyone with tan skin, Encourage will be a very complementary shade because it's the sweet spot between light and dark.

 

Clinique Cheek Pop Blush in Pansy Pop: $29

Sometimes, our cold gets too intense and turns us slightly blue. It's not ideal, but we kind of like the way it looks. If you shamelessly understand where we're coming from, you can use Clinique's Cheek Pop Blush in Pansy Pop to aesthetically remove the circulation. We're also firm believers that purple is the most flattering shade on neutral undertones—if you've never attempted it, don't be afraid. We can tell you from experience it will shift the way you view purple makeup for the better.

 

Makeup by Mario Soft Pop Plumping Blush Veil in Pinch Me Pink: $30

How gorgeous is this shade from Makeup by Mario's Soft Pop Plumping Blush Veil? Pinch Me Pink will offer a subtle, more natural splash of color. It's less cool-toned. It has a buildable formula, and while we believe this color is great for winter, it's also one of those timeless shades that can take you through every season.

 

Dior Rosy Glow Blush in 001 Pink: $40

The icon herself: Dior Rosy Glow Blush in 001 Pink. This product went viral on TikTok last year and inspired millions to introduce a cool-toned pink into their everyday makeup, thus opening the perfect gateway for "I'm Cold" makeup. We're glad it happened because we're not experimental with our looks, and it looks ethereal on nearly all skin tones. Get it while it's in stock—it might not last for long.

 

Are you curious about our other favorite makeup? Read HERE to discover the best products our editors tried in December 2023.