Skincare Founder Thu Brulé Shares Her Skincare Ethos and the Story Behind Her Self-Titled Brand
Thu Brulé is a buzzy skincare brand known for its simple but effective science-backed formulas, and it gets its name from its creative founder, also named Thu Brulé.
She's been part of the beauty industry since gaining her cosmetology license after high school, using the knowledge she gained to start the skincare company with her husband. Thu Brule's formulas blend the power of nature and science to treat skin, so customers feel beautiful both inside and out, transforming beauty routines into powerful acts of self-care. We got the chance to chat with Thu herself to learn about her entrepreneurial story and the power of skincare in the interview below.
Name: Thu Brulé
IG handle: @thubrule
Hometown: West Palm Beach, Florida
1. Thu worked in cosmetology before she decided to start her own skincare company with her husband.
"I obtained my cosmetology license when I graduated from high school and worked in the beauty industry until 2018. My husband and I married in 2019 and wanted to start a business together. After some discussion, we decided that skincare was a segment of the industry we both felt passionate about. Helping solve people's skin problems is something we can both relate to."
-Thu Brulé
(Photo credit: Ella Sophie)
2. She knew her future was in the beauty industry once she saw how her work impacted people.
"I love making people feel beautiful and happy."
-Thu Brulé
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3. Her own skincare journey has always been about simply taking great care of her skin.
"I love simplicity and believe less is more. I've always used a minimalist approach to caring for my skin. I believe having beautiful skin requires daily attention. I never go to bed without having thoroughly cleansed my face and applied a moisturizer. I also wear sunscreen every day."
-Thu Brulé
(Photo credit: Ella Sophie)
4. She decided to title the brand after herself because of the unique bond her name represents.
"My husband David's family name is Brulé and my first name is my given name in Vietnamese. The combining of our two names represents the bond between David and I—strong, unbreakable and complimentary. We are partners in every sense of the word. I, along with our marketing director and social media specialist, work primarily on the creative side while David and our operations and financial team concentrate on the day-to-day business side. However, one of the great benefits of being married to your business partner is we are always discussing what's happening in every corner of our company. We love talking shop with each other. Plus, we have a truly amazing team of people we deeply respect and admire. We're very close to our team members and consider them family."
-Thu Brulé
5. Thu Brulé's mission statement is all about empowering customers through confidence in their own skin.
"When your skin looks the very best it can look, you feel so much better about yourself. We want to give everyone that opportunity. To meet that commitment, we are carefully building our product line to provide the Thu Brulé Community products that truly make a difference in their lives. We want our customers to have products that really work for them. We are sourcing our ingredients from the best suppliers world wide. We have a PhD director of skincare science on our team whose main purpose is to understand the nuances of the many incredible discoveries taking place in this industry. We want the best for our customers and we can only do that if we put the best and most effective ingredients in our skincare. We want our customers to love our products because they can look in the mirror everyday and say, 'I love how my skin looks and feels!'"
-Thu Brulé
6. Her one must-have skincare product is moisturizer.
"I don't like the feeling of cracked and dry skin."
-Thu Brulé
(Photo credit: Ella Sophie)
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7. The most important life lesson she's learned is to never give up.
"No one ever told me—it's just me realizing how I live my life."
-Thu Brulé
8. A few important habits have gotten her to where she is today.
"Being active, in mind, body and spirit. Being kind to myself."
-Thu Brulé
9. Her biggest skincare tip is to nourish yourself inside and out.
"Keep your skin and body hydrated!"
-Thu Brulé
10. She says the most rewarding thing about the work she does is "Helping people feel beautiful inside and out."
11. The one thing Thu wants people to know about her is that she keeps it simple.
"I love the beauty of simplicity."
-Thu Brulé
For more on the stories behind our favorite brands, click HERE to read our interview with Skincare Junkie founder Dr. Blair Rose.