The Biggest Beauty and Makeup Trends on TikTok Right Now
Wondering what beauty essentials are trending on TikTok right now?
You've come to precisely the right place. From what our favorite beauty gurus are loving to the most popular looks and products, TikTok is the place to discover it all. Whether you're most into makeup, skincare or all of the above, keep reading to find out what has the platform all abuzz right now.
Applying Foundation With a Spatula
You can thank the innovative Korean makeup artists—and our favorite beauty gurus on TikTok—for sharing this amazing tip with us, revealing that applying foundation with a spatula makes for smoother, fuller and more even coverage. Then, with a sponge, the foundation can be pressed in for a gentle finish that looks super natural and never cakey.
@jennypysh_ would y'all try this or na? #koreanmakeup #foundationhack #kbeauty #makeupspatula ♬ FEEL THE GROOVE – Queens Road, Fabian Graetz
Washed Denim Eyeshadow
Even if you're not on TikTok, you're probably aware that blue eyeshadows have been taking over the beauty world, but the app has been the place to learn how to get the look. Everyone from Bella Hadid and Kendall Jenner to Miley Cyrus and Dua Lipa have been spotted wearing this fab washed denim look, and we love how versatile it is in terms of both hues and styles.
@victorialyn Get your baby blue shadows out! #WashedDenim is here to slay this winter❄️👖#MACtrend #makeup #beauty #eyeshadow #MadeWithKeurigContest ♬ Calm LoFi song(882353) – S_R
Dry Shampoo Foam
Dry shampoo foams are perfect for anyone in need of a hair refresh, and thanks to @sarahpalmyra, we're now obsessed with Schwarzkopf's Blonde Wonder Dry Shampoo Foam. Instead of hopping back into the shower after working up a sweet, just apply this game-changing foam to your roots for a sleek, clean style that looks even better when styled with a blow dryer. Even better, it's also super affordable.
@sarahpalmyra Not sponsored it's called the schwarzkopf proffesional blonde wonders dry shampoo foam?? 🤨 #hairfail #dryshampoohack #dryshampoofoam #greasyhair ♬ original sound – Sarah Palmyra✨ Skin & Beauty
Lash Buddy
@erinduganjurchak turned us on to The Lash Buddy, a must-have for anyone who swears by false lashes. This easy-to-use product holds down your real eyelashes so you can put your falsies as close to your natural lashes as possible. It's also super handy for preventing mascara from hitting your eyelids during application, and has a comb to brush through your lashes to avoid clumping. It's a triple threat you need to add to your collection.
@erinduganjurchak Would YOU try this?? video credit @lipoholics.cosmetics #lashbuddy #makeuphack #lashes #mascara ♬ Miss You – Oliver Tree & Robin Schulz
Also read about: 7 of the Best Perfumes We Tried in 2022
Glitter Tears
Euphoria's influence on makeup doesn't stop when a new season ends, and while bright pigments and gems were all the rage earlier in the year, right now, it's all about the glitter tears. Use your favorite glitter makeup and brush it under your eyes to emulate tear streaks for a unique pop, evocative pop.
@saltimua I cannot get enough of this look ✨🖤 #glitter #glittertears #fyp #trend #makeup #makeuptutorial #makeupartist #makeuptrend #viral #maccosmetics #lipstick #lashes #beauty #mua #tattoo #october ♬ original sound – 𝔖𝔥𝔶𝔩𝔞𝔥 ℜ𝔬𝔰𝔦𝔢𝔯
Nose Contour With Freckles
Nose contouring and fake freckles are well-known makeup tricks by now, but did you know you could combine the two for a brand-new technique? Simply apply fake freckles where you would typically contour the nose with bronzer. Makeup master @daniellemarcan shows us how in the video below.
@daniellemarcan It's the @utanofficial freckle pen ad #beauty #makeup ♬ Miss You (Sped Up Version) – _
Halloween-Inspired Eyeliner
Don't have time to throw together a last-minute Halloween costume? Why not let makeup do all of the heavy lifting for you? These stunning looks will allow you to look the spooky part, even if all you have to wear is your favorite little black dress.
@glambyflo 3 Halloween eyeliner looks🦇 #halloween #halloweenmakeup #halloweeneyeliner ♬ original sound – <3
Movie Lips
Envying the soft, pink, just-kissed lips you always see on the silver screen? Unfortunately, it can be a challenge to recreate the look perfectly, but @shinebeautymalibu thinks she's found a product that finally cracks the code when it comes to flawless, flushed lips.
@shinebeautymalibu For that effortless, just kissed lip. Movie Lips @saiebeauty #movielips #keiraknightley #penelopecruz #makeuplesson #lipstain #beautyhacks #greenscreen ♬ You – Petit Biscuit
Also read about: The Best Products Our Beauty Editors Tried in November
Bratz Glam
Bratz fashion is in. The brand has always been about self-expression through clothing as well as glam looks, and we love the way that TikTok makeup gurus are turning themselves into real-life Bratz dolls, complete with big lips, dramatic eyes and soft face makeup. Get the look yourself with winged-eyeliner, false-lashes and over-lining while going easy on the bronzer.
More specifically, you can achieve this look with winged eyeliner, false lashes, over-lining the lips and going easy on the bronzer.
@veronicarroman Bratz #makeup #bratz #bratzmakeup #capcut #tutorial #makeuptutorial ♬ original sound – Addy Rae
NYX Jumbo Pencil
If you're having as much trouble as we are getting your hands on Charlotte Tilbury's highlighting wand, look no further than this fab dupe we found, thanks to TikTok. The NYX's Jumbo Pencil only costs $6, while working as an eyeliner, eyeshadow and highlighter. Could you ask for anything else? g
@quintymirjam All you need 🤍 #beautytok ♬ i wanna kiss you – evie
Glamzilla x NUDESTIX
Glamzilla just released a collaboration with Nudestix, and it's been all the rage on TikTok. Her NO EDIT, NO FILTER, JUST GLAM three-piece set comes with a blur, bronzer and blush stick, making for a a clean, vegan and cruelty-free combination of beautiful hues and stunning results.
@glamzillaSHOP NO EDIT, NO FILTER, JUST GLAM EXCLUSIVELY AT NUDESTIX.COM♬ original sound – GLAMZILLA
Refy Face Primer
If you haven't seen Refy, head to TikTok because everyone is talking about their products. At first, it was all about their lip products; now, it's about their face primer. Our fave beauty guru, Mikayla Nogueira, is nothing but honest in her reviews, and she only has great things to say about this primer.
@mikaylanogueira Bro this is SO COOL #makeup #beauty @felicia marie #greenscreenvideo ♬ original sound – Mikayla Nogueira
Kris Jenner x Kylie Cosmetics
If you are a Kardashian/Jenner stan, you have probably been waiting for this second mother-daughter collection for ages now—and it doesn't disappoint. It embodies both Kris and Kylie's love of aesthetic over-the-top fall colors and the contrast of both bold and neutral tones. The Kris Collection includes lip crayons, an eyeshadow palette, under-eye patches, lip serum and a blush and highlighter duo, and they're all darling.
@makeupbyalissiac Trying the new Kylie Cosmetics Kris Collection!!!! @kyliecosmetics @kyliejenner @krisjenner #BeautyReview #makeuptutorial #kyliejenner #krisjenner ♬ original sound – ALISSIA
Also read about: Everything You Need to Know About the New Kylie Cosmetics x Kris Collection
Skin Cycling
There's a good reason the skin cycling trend has been all over TikTok. According to Dr. Whitney Bowe, a certified dermatologist, skin cycling—or exfoliating on day one, using regional on day two and resting your skin while moisturizing on days three and four—can do wonders to clear skin, so long as you're willing to commit to the process.
@drwhitneybowe Skin cycling for beginners: how to get started. And how to layer with Bowe Glowe #skincycling #thatboweglow #dermatologist #skintok ♬ original sound – Dr. Whitney Bowe
'Ovallining' Your Lips
If you want that pouty lip look, stop overlining and start "ovallining." Begin with making a line with your lipliner on your cupid's bow. You can decide how high you want the liner to go based on how much you want to go over your natural upper lip. Do the same below your bottom lip and connect the two by creating an oval to create that bigger lip illusion.
@katiahaek Its "ovallining" not overlining🤭 #ovallining ♬ original sound – katia Haek
This Creative Mascara Hack
This trending beauty hack is a necessity in all of our lives. The next time you accidentally get your mascara over the place, instead of trying to rub it off with a Q-tip, grab a spooly and poof to take care of your mascara without ruining the makeup underneath.
@stxph.h the is probably the most useful mascara hack ever 😩 I use it everyday #makeuphacks #mascarahacks #makeupfixer #makeuphackseveryday ♬ original sound – stephhui
Also read about: How to Get '90s-Inspired Lips
One-Layer Makeup
Don't love cakey-looking makeup? Neither do we, and this TikTok trend is the perfect way to avoid the consequences of layering all of our makeup. Put on all your cream makeup at once, then spray a setting mist to make blending easier. When you begin blending, start from light to dark and voilà—perfect results.
@makeupbytammi Not mad at how it came out but the blending was a chore😅 #makeup #makeuphacks #makeuptrend #fyp #makeuproutine ♬ original sound – Chloe Morello
Glass Skin
While Kirsten Titus might be best known for her classic fruit-cutting videos, both Kirsten and her sister, Erika, have taken over the platform—and they've recently been really into the beauty scene. She's been especially keen on showing people with oily skin how to achieve the glass skin look—and we'll just say that Supergoop!'s sunscreen is an essential ingredient.
@pepperonimuffin Replying to @d.llove1313 ♬ original sound – Kirsten Titus
Also read about: The Biggest TikTok Fashion Trends Right Now
'I Got 99 Problems, But Makeup Ain't One'
You may have seen several variations on this creative trend, but we're loving @meredithduxbury's take. Instead of showing off impressive outfits, she decided to show off her amazing beauty skills. She has 99 problems, but makeup definitely isn't one of them.
@meredithduxbury I've got 99 problems…. but makeup? AIN'T ONE! 💅🏼💁🏼♀️💄 #99problems #makeupartist ♬ Girl problem – Nicholas Grizz
Cutting Falsies
If you love extra dramatic eyelashes, you need to check out Erika Titus's TikTok. We love her tips for cutting our extra-long false eyelashes to create bold sections that can be added to any part of your eyelash line. The result is extra length wherever and whenever you want it!
@erikatitus Reply to @pikimchu ♬ original sound – Erika
L'Oreal Paris Hyaluronic Acid Face Serum
Looking for a new hydrating serum to add to your skincare routine? L'Oreal Paris has a new Hyaluronic Acid Face Serum everyone's loving that will quench your skin and give your makeup that dewy look.
@jacinta_spencer #AD Bag my fav @L'Oréal Paris Hyaluronic Acid Face Serum for an unmissable deal on @Amazon #lorealrevitalift #lorealHAserum ♬ original sound – Jacinta Spencer
New Nose Contour Hack
We don't think we'll ever see the end of creative and stunning contouring hacks, and the latest one is just for noses. This one's taking off because it's so easy to achieve, with incredible results. Just apply some bronzer to your index fingers, then rub the sides of your nose before adding concealer to the walls for a slimmer-looking nose in seconds.
@kirsty.belle This is actually the best hack ive tried in a while #PrimarkSummerUp #viral #PerfectPartner #uk #makeupuk #viralmakeup #makeuphack ♬ gorgeous – matt
Also read about: The Biggest TikTok Dance Trends of 2022
'It' Girl Skincare Routines
daRecently, more and more of our favorites have been recognizing that healthy skin starts with healthy lifestyles, and that includes a fantastic skincare routine. We're all about inexpensive moisturizers, masks, serums and more that still get the job done, including products from Bad Habit, The Ordinary, Youth to the People, Glow Recipe and Summer Fridays, just to name a few, and all of our favorite "it" girls have been including them in their regimens lately.
@thedigifairy The indie sleazification of skincare 🍝#4am#badhabits#cerave#emmachamberlain#2022trends@badhabitbeauty #indiesleaze#beautytrends#thatgirl ♬ Pretty – Coco & Clair Clair
Maximalist Rhinestones and Gems
We're pretty sure we have Euphoria to thank for the new maximalist trend of including rhinestones, gems and more in makeup looks. Whether they're in your hair, on your face or nails, or even on your teeth, rhinestones are trending again—and we think they'll be here to stay for a while.
@mjheddermanuncut hair gems♬ original sound – MJ
Unconventional Hairstyles
Lately, we've also been seeing some rebellious hairstyles all over your TikTok feeds. People are leaving behind straight hair and middle parts for lots of fun colors, undercuts, mini crimps, mullets, bangs and chin neck bobs. If you've been waiting for the perfect opportunity to change up your own hair look, this is it.
@ally_yost Full video is on my IGTV 🥴🥴 #hairtutorial #hairtrends #fyp #help ♬ Spongebob Tomfoolery – Dante9k Remix – David Snell
Also read about: This Was the Trendiest Hairstyle the Year You Were Born
Thin Eyebrows
Bold, thick brows have been the norm for quite some time, and it was only a matter of time before thinner 2000s-inspired looks returned. Pamela Anderson, Bella Hadid, Tyra Banks and many more have been spotted wearing thin brows—and in case you're not sure if they'd be right for you, there are also TikTok filters that will allow you to test out thin brows before committing to them.
@julliawillsonNever will I ever tho♬ Fantasy (feat. O.D.B.) (Bad Boy Fantasy) – Mariah Carey
Glossy Lips
The simple glossy lip look has been massive this year. Many brands are emphasizing fabulous glosses right now, such as Kylie Cosmetics with the gloss in the new Kendall 2.0 collection. Glossier's Holographic Gloss is also massively popular, as is the drug store alternative Ice Lifter Gloss by Maybelline. And if shiny lips aren't your scene, gloss on the eyes has also become a statement makeup look.
@reby_lifestyle 𝓚𝔂𝓵𝓲𝓮 𝓹𝓻𝓸𝓭𝓾𝓬𝓽𝓼🌸🦋 #treehut #scrubs #asthetic #vibes #kyliejenner #kyliecosmetics #kylieskin #kyliejenner #douglas #viral #foryou ♬ 7 rings – Ariana Grande
Layering Products
TikTok makeup guru Kensington is the queen of layering creams with foundations, concealers, setting powders and more to put together any and all types of looks. Layering is the secret to her makeup success, and even when the process looks somewhat familiar, she never repeats the same look twice.
@kensnationmakeup = therapy♬ original sound – Kensington
Also read about: 9 Winter 2022 Hair Trends You Need to Know About
Overlined Lips
Big lips are back in—but did they ever really go anywhere? And while overlining lips has been considered a faux pas by some, all of TikTok's biggest makeup artists have been showing us recently how to overline with flawless and undetectable results. With a darker lip liner and a little lipstick, anyone can achieve that coveted voluminous lip look.
@leilanigreen let me stop judging these hacks at first glance 😂🤯 original video @Serena Lakkiss #makeuphack #trendingmakeup ♬ original sound – leilani
Cheek Contour Filter
If you regularly contour your face, you need to check out the cheek contour filter on TikTok. The unique filter uses lines to show you precisely where to contour with your favorite bronzer. Though it might look too high at first, even the gurus believe that the results look better than if you would have bronzed the hollow of your cheek.
@mikaylanogueira Nah cause I think the filter side genuinely looks better BUT IDK LOL #makeup #beauty #contour ♬ original sound – Mikayla Nogueira
Also read about: All About TikTok's Viral Cheek Contour Filter
Reverse Blush Contour
If you're having a hard time contouring your nose just right, @kirsty.belle shows us a new, super helpful beauty hack. Use a bit of blush and contouring concealer to your nose to give it that sun-kissed complexion everyone is craving this year.
@kirsty.belle I'm obsessed #viral #uk #foryou #makeup #makeupuk #viralmakeup ♬ GUY.exe (Remix) – daizy
Pinched Eyelashes
We're sure you've seen the pinched eyelash look. Once your mascara is applied, simply take a pair of tweezers and lightly press your eyelashes into small sections while the mascara is still wet to create this that will be trending all year long.
@millieleer 🖤 #makeup #makeuproutine ♬ GOTH – Andrea
Lipliner and Gloss
Lipliner and gloss are becoming the new direction for lips. If you still want to use lipstick, make sure it's a drastically different and lighter in color than the liner. Bella Hadid, of course, is one of the girls who made this look what it is today, but she's far from the only one exploring this trend.
@stxph.h channeling ms bella hadid #transition #fypシ ♬ Persuasive – Doechii
Brown Eyeliner
Brown is the new black when it comes to eyeliner this season. It looks great on all skin tones and is a nice refresh from the typical black shade. TikTok guru Gisele Ayora has found a perfect liquid liner that doesn't dry up when applying it. So, if you can't let go of your favorite liner, now you don't have to make the switch to crayon or pencil.
@giseleayora #AD BROWN EYELINER🤎 is IT! Using @Maybelline New York NEW Sky High mascara in True Brown & Hyper Easy Liner in Pitch Brown. #babelline #maybellinepartner #browneyeliner ♬ original sound – Gisele Ayora
Also read about: Show Off Your Makeup Collection With One of These Instagram Captions
Color Blocking
Color blocking is the biggest hair trend taking over on TikTok at the moment. There are fun and creative ways to achieve a look with both black and blonde or brown and blonde hair. And if you just can't decide what color you want this season, why not have both?
@hilarysmileyhair Wait I can do that better ⚪️🟤 #hairtok #hairtiktok #hairstylistoftiktok #hairtransition #splitdyedhair #splitdye #brownandblondehair #fyp #foryou ♬ FOLLOW ME MIKUULSTANCE – Mikuulstance
Achieving these great looks starts with the skin. Click HERE to see all of the skincare brands that TikTok is raving about at the moment.