This Mysterious Purple Food Is Blowing Up on Instagram

Have you seen any mysterious-looking purple foods on your Insta feed lately? If so, you're probably looking at ube, the latest food craze to entertain us on social media.

But what's ube? It's a bright lavender yam used in a variety of desserts including cookies, cakes, pastries and even ice cream.

Recently, ube has hit the foodie scene fast and hard, and people are sharing their most extravagant ube-filled treats for all. Scroll below to see the purple-hued wonders.

Ube Chicken & Waffles

Yep, you saw here it first. That's purple chicken & waffles for ya.

 

Ube Cheesecake

Cheesecake in a vibrant lavender shade? We're all about that. 

 

Ube Cookies

Purple cookies are so wrong, but then again so right.

Ube cookies by our favorite kuya on IG, @thebaldbakerph. He and his cookies will be at @spectrumfair this weekend. ☺ . . . Tag your food fair finds #FoodGrammerPh for features and reposts. Join and follow our community of Filipino foodgrammers. ???? like us on Facebook ???? . . . #spectrumfairmanila #itsmorefuninthephilippines #ube #ubae22 #spotmyfood #wheninmanila #Filipinofoodmovement #pinoyfood

A photo posted by FoodGrammer.PH (@foodgrammer.ph) on Sep 16, 2016 at 12:42am PDT

 

Ube Rice Krispies Treats

We'll take this whole batch of gooey treats. 

#Ube Rice Krispie treats!! Order yours for your next event! #tripl3baked #weddingsweettable #latepost #lastweekend #yyz #yyzeats #markham #toronto #thankyoutoronto #blogto #tofoodies #filipinofood #the6ix #toreats #torontofood

A photo posted by Tripl3 Baked (@tripl3baked) on Sep 25, 2016 at 10:17am PDT

 

Ube Pancakes

That's seven layers of purple goodness.

 

Ube Layered Mille Cake

Whoa, we can't even count the purple layers in this decadent mille cake. 

Ube Mille Crepe, cream puffs and Salted Caramel Frozen Coffee from Papermoon. Been waiting for their branch to open in Eastwood and was delighted when I saw that they already have a branch in UP Town Center. Truly worth all the calories ???? #papermoonph #whattoeatph #wimyummy #foodcrawl #manilaeats #manilaeatups #ube #creampuff #sweets #desserts #millecrepe #yum #delicious

A photo posted by Katy Mejillano (@katymej) on Sep 24, 2016 at 9:02pm PDT

 

Ube Marshmallows

Purple marshmallows are something we can get behind.

 

Ube Donut

It doesn't matter the shade of the donut, we will take it. How rad is this treat?

Can a donut be too pretty to eat? #ube #manilasocialclub #donuts #foodporn #eeeeeats #eaterny #donutscookiesandcream

A photo posted by doughnuts_nyc (@doughnuts_nyc) on Sep 24, 2016 at 2:58pm PDT

 

Ube Ice Cream

This ube and coconut Stracciatella has our names written all over it.

Flavor in focus #Ube and coconut Straciatella #FreezerBurnPinoySelection @FreezerBurnPh #passionforconfection #PassionforDesserts #PastryLife #PastryChef ° ° °#loolooPh #Breakfastmagazine #appetiteph #pepperph #thespoiledmummy #theKainTulogGang #foodmagazine #zomatoph #zomatoph #bookymanila #ourawesomeplanet #forkspoonmanila #yummyph #appetiteph #fnbreport #spotph

A photo posted by Michael Llamanzares- Aspiras (@chefmikoaspiras) on Sep 22, 2016 at 9:47pm PDT

 

Ube Pop-Tarts

You haven't seen anything until you've seen an ube-smothered pop-tart. 

Is it just us or does everything look tastier in the shade of purple?

 

Ube isn't the only food that has caught our eye on Instagram recently. Check out THESE decadent ice cream cone pics that will have you drooling.